Everything that Thom Browne does, he executes with meticulous purpose and taste, which is why he has grown from an appointment-only men’s store in 2001 to a global brand that has redefined the silhouette of a traditional suit. He has the ability to make a lasting impression, whether through his theatrical runway shows, LeBron James leading the Cavaliers into the playoffs in a parade of exquisitely tailored suits, or simply by slipping into one of his designs yourself.
Barneys has always valued the New York–based designer’s ability to bring a sense of humor and provocativeness to his brand. We’re thrilled to celebrate his immense creativity and distinct point of view this month with an exclusive capsule collection, available in-store and online. The collection, alongside archival pieces, comes to life in a humorous short film titled Anatomy of a Suit, directed by Michael Hauptman. The film is set in a collegiate environment and involves a rowdy attempt to derail a professor. There’s even an appearance by Browne’s dachshund, Hector.
In addition to the exclusive collection, the entire Madison Avenue Flagship is home to a variety of ways to experience Thom Browne that go beyond the clothing. It starts on the street level, with the windows that flank the main entrance featuring a Thom Browne label above the door. Upon entering, archival pieces are on display around the main floor. Then, up on the fourth floor, the men’s and women’s side have a variety of groundbreaking shopping experiences and interactive installations. “To be able to embrace an American designer with a strong perspective and outward view is very important to Barneys,” says Matthew Mazzucca, Barneys’ Creative Director. “We worked together to channel Thom Browne’s amazing attention to detail and core brand DNA and translate them across all of our channels to create an unparalleled experience.”
This fall, for the first time ever, there’s a selection of complimentary personalization offerings for ready-to-wear, as well as bespoke men’s and women’s made-to-measure services. The made-to-measure program ranges from full suit ensembles to jacket and trouser separates. Thom Browne’s expert tailors will also be on-hand to help in a space that mimics the mid-century style interiors of his stores (this is also the first time such services have been available outside of a Thom Browne store). Look out for the made-to-measure services coming to Barneys Beverly Hills in October.
The fourth floor—which is where the personalization and made-to-measure services are available—also has a screening area for Anatomy of a Suit, as well as two different built-out installations that make for great photo opportunities. The Self Portrait Project allows shoppers to take hands-free photos in the spaces, including selfies in the suit sleeping-bag cots in Thom Browne’s Fall ‘18 runway show.
The tastiest aspect of the month-long collaboration is the Thom Brown Burger available at Freds at Barneys Downtown. The burger features a special sauce and is served with fries and red, white, and blue condiments that represent Browne’s grosgrain ribbon detail.
The in-store experience at Barneys Madison Avenue will run from September 5 to September 30.