Never do a strong eye and a strong lip. Always choose your lip color based on your skin tone. Sure, there are plenty of old beauty rules that people swear by—but Troy Surratt is ready to throw those “always” and “nevers” out the window, let you decide how you want to beautify yourselves, and just have fun with makeup, and we’re ready to listen.

After more than a decade’s work as a makeup artist (including time assisting the legendary Kevyn Aucoin and working his magic on some mega A-listers), Troy Surratt is launching his namesake beauty collection, including bright shades, luxurious formulas, and a frankly genius method of refillable, customizable palettes for your favorite shades.

But enough from us—we popped by Surratt’s shiny new beauty counter at the new Foundation to grill him on the collection. Check out the video below.

If you’d like to chat with this charming man yourself, he’ll be taking your questions at our Beverly Hills flagship tomorrow, October 12, from 2-4 pm. See you there!