In partnership with Highsnobiety, The Drop is coming to the West Coast for an incredible experience this Saturday, June 2, and Sunday, June 3. In continuation of our successful event last October in NYC, thedropLA@barneys will take place in our Beverly Hills flagship. The exciting weekend is set to include immersive installations, more than 20 exclusive capsule collections, 90-plus brands, designer appearances, and a surprise musical performance. Limited-edition designer products will launch at the in-store event and on barneys.com this June 2, 2018, but for the first time, too, there will also be 26 exclusive products only available online.
Check out the full list of programming for the Beverly Hills store this weekend:
Saturday, June 2
Fireside Chat with Jerry Lorenzo
Can’t make it to Beverly Hills? Visit The Window, beginning Saturday, for livestreams of each thought-provoking panel discussion.
Saturday, June 2
Rhuigi Villasenor of Rhude
Candice Pool of Finn
Remington Guest and Heather Haber for Advisory Board Crystals
Ali Fatourechi of Adaptation
Jon Buscemi of Buscemi
Piotrek Panszczyk and Beckett Fogg of Area
Eli Azran of RtA
Chris Gibbs of Dickies Construct
Guillermo Andrade of 424
Francesco Ragazzi of Palm Angels
Rami Mona of Renzo Cardoni x Starter
Jeremy Scott of Moschino
Jerry Lorenzo of Fear of God
and more throughout the day…
Our team has also created one-of-a-kind, photo-worthy installations that harness the creativity of the Los Angeles community. Attendees can explore the Prada pachinko parlor, a Fear of God installation, a Heron Preston NASA-inspired area, a “Sliced by FILA” pizzeria, the Birkenstock Park serving Moon Juice refreshments, and a designer roller rink complete with roller performances and skate rentals. Exclusive fine-jewelry pieces will be housed in a live butterfly bar near Freds, and on Saturday guests can also enjoy product customizations, screen printing, tattoos, piercings, manicures, and beauty and skin-care treatments. Plus, there will be a raffle featuring Balenciaga with 100% of the proceeds benefiting Everytown for Gun Safety.
Throughout the day on June 2, guests can enjoy live DJ sets from Heron Preston, SIMIHAZE, Siobhan Bell, and Mathematics, and L.A. food favorites will be served. The experiential activations will continue in Beverly Hills on Sunday, June 3. Mark your calendars, as this immersive weekend filled with fashion and entertainment isn’t one to miss!