There are fragrances that let those around know you’ve entered the room. Byredo’s Elevator Music is the opposite. As its name suggests, it’s a subtle, backdrop scent; it’s there, but it doesn’t overwhelm or distract you. Rather, it’s meant to be personally enjoyed. The woodsy floral includes simple notes of bamboo, midnight violet, and musky ambrette. But to our noses, it simply smells like clean skin, cotton, and dewy flowers after a sun shower.
Elevator Music also has a soothing, hypnotic quality that comes to life via its muted, gray-and-white-striped packaging. The look feels both trippy and playful, making it an easy addition to any Instagram vanity post. The scent is available in three forms: traditional eau de parfum, hair perfume, and a hand cream.
What makes this collection stand out is that it’s actually a collaboration between the modern luxury brand and Off-White c/o Virgil Abloh. “I have known Virgil even before the inception of Off-White, so it’s great to be able to finally realize a project together within our respective brands,” says Ben Gorham, founder and creative director of Byredo. “We have always shared a common understanding that relevance is everything, and that the rules of our industry need to be somehow rewritten.”
Abloh echoes the enthusiasm for this collaboration. “Ben Gorham is one of my longest friends in the fashion industry,” he notes. “We share a common interest of progression. The concept of our collaboration Elevator Music was to define emotion with the least amount of effects. Much like literal elevator music, we wanted the scent to play a background to one’s life.”
Along with the trio of fragranced beauty goods, the Byredo x Off-White lineup at Barneys New York includes minimalist, unisex clothes and accessories. Find a handful of sharp, graphic tees, denim (both a jacket and jeans), and covetable bucket bags with Off-White-label-embossed straps, a modern take on ‘90s branding. Everything comes in a neutral black-and-white palette, furthering the idea that your style is meant to blur into your life, just like elevator music.