Calling all shoe-aholics…

Today Barneys New York puts its best foot forward and unveils a new to-die-for shoe floor at our Madison Avenue flagship. And to celebrate, Barneys is kicking off a “Perfect Pairs” campaign to support the Human Rights Campaign and its Americans for Marriage Equality Program. As part of the campaign, Barneys New York will donate 10 percent of sales from the new shoe floor this week (through Sunday, July 22nd) to the HRC to further their work in fighting discrimination against LGBT people and expanding marriage equality around the country. (Talk about a good excuse to shop!)

The new shoe floor spans the entire fifth floor—a 22,000-square-foot space—and houses all designer shoes for women and men. The space was designed in collaboration with the architecture firm Yabu Pushelberg, under the direction of Barneys’ Creative Director Dennis Freedman. With open space and minimal walls, the floor’s environment is consistent with Barneys’ gallery aesthetic and Madison Avenue’s newly renovated women’s ground floor, which will be unveiled in September. The design includes white Italian marble walls, tables made of glass and ebony macassar wood, limestone flooring, plenty of natural light and iPad stations throughout, with access to and yours truly, The Window.

Take a virtual tour of the new Barneys New York shoe floor.

The new floor is also another opportunity for Barneys New York to champion new designers and emerging talent while giving established designers a modern forum to showcase their visions. For fall, the women’s department will carry a number of exclusive (XO) brands such as Narciso Rodriguez and Maiyet. Additionally, brands with exclusive styles will include Gianvito Rossi, Balenciaga, Givenchy, Sergio Rossi, Manolo Blahnik, Pierre Hardy, Giuseppe Zanotti, and Maison Martin Margiela.

Within the men’s department, classic shoes and fashion shoes will no longer be housed on separate floors but rather together on the new fifth floor space. Men’s brands exclusive (XO) to Barneys for fall include Sergio Rossi, Alberto Moretti-Arfango, Battistoni, Endless, Harris, Officine Creative, Franceschetti, and Bettanin & Venturi. Brands with exclusive styles include Christian Louboutin, Balenciaga, Prada, Balmain, Ferragamo, Givenchy, Lanvin, Tod’s, Church’s, and John Lobb.

As Daniella Vitale, Barneys’ chief merchant and executive vice president told WWD, “This is the way a designer shoe floor should be.” (Harper’s Bazaar and are also abuzz with the news.)

To celebrate the new shoe floor—and our undying love for shoes in general—Barneys has asked a select group of tastemakers to share their stories of love, stories of shoes and moments in their lives when those two have intersected. First up: Francesco Russo of Sergio Rossi & John Varvatos.

And we want to hear your stories, too. Send us your love letters to the perfect pair and for every submission, we’ll make a donation to the Human Rights Campaign—and one winning letter-writer will score $5,000 to Barneys New York.

Photographs by Tom Sibley.