Julia Toledano is no stranger to the business of fashion—her father, Sidney Toledano, is the current CEO/Chairman of the LVMH group. She grew up immersed in the industry and always loved it, but for a long time didn’t know whether she should pursue it full-time. After studying law and fashion journalism, she decided to enroll in the London College of Fashion to revisit a childhood dream: launching a shoe line of her own.
Nodaleto is her new luxury footwear label that’s designed in Paris and crafted in Venice. The brand is an anagram of Toledano’s last name, and she pays homage to her family’s heritage through the inspiration of the collection. Created in partnership with co-owner and Artistic Director Olivier Leone to achieve Toledano’s vision, the debut collection references four different cities and eras that are all distinctive to her roots and style direction. The Toledanos lived in Spain in the ‘50s before moving to Morocco in the ‘60s, so the brand’s signature tangerine hue represents the vibrant sunsets of Málaga and Casablanca. “We then reference Paris in the ‘90s, which is where my family eventually settled; plus, I love California in the ‘70s, and it’s where I want to live,” she explains. A strong ‘70s influence is seen through the line’s assortment of block heels, Western boots, and Mary Jane pumps, while the clean lines and square shapes offer a touch of ‘90s minimalism.
Toledano learned a lot from her father throughout the years, but she spent time in Italy prior to launch to learn the ins and outs of shoemaking firsthand. The shoes are manufactured at the same Venice factories utilized by designer labels and are crafted with varnished leathers and embellished hardware. “With Nodaleto, we’re offering a unique aesthetic at the highest quality,” she says. “I don’t want to live in the past by recreating vintage designs, but instead we’re putting a modern spin on footwear classics.”
Post launch, social media is an important way for Toledano to connect with new customers. Leone helps shape the storytelling and visual identity for the brand, including on Instagram, where snippets of the team’s inspiration trips to California are shared. There you’ll see a Nodaleto Leather Lace-Up Boot walking through Los Angeles or a “Babies Bulla” Leather Mary Jane Pump poolside in Palm Springs. “Fashion is a way to understand both culture and yourself,” she says. “Here we’re setting the whole vibe and world of Nodaleto to explore.”
In the future, Toledano plans to keep her family roots at Nodaleto’s core but strives to always cater to customer needs. “A Nodaleto woman wants shoes that she can work and dance in. Our shoes are livable, offering comfort and style, so she can have both.” Discover the debut collection available for preorder on Barneys.com now.