We’ve been known to go weak at the knees for over-the-top embellishment, and we’re certainly not immune to a wild print or two, but, when it comes to classic, timeless style, simplicity trumps all. And, no one knows that better than Nili Lotan, a designer with an eye for effortless sensibilities.

“After 20 years of working in the industry alongside some of fashion’s most respected designers and brands, including Adrienne Vittadini, Liz Claiborne, Nautica, and Ralph Lauren, the entrepreneur in me needed to express itself,” Lotan said about launching her line back in 2003. “It was then that I felt I was ready to write my own book.”

Mission accomplished. With her eponymous collection, she’s mastered the art of dressing for yourself and your lifestyle. We asked Lotan to share her style secrets and it turns out that copping that cool, relaxed style made famous by Jane Birkin and Emmanuelle Alt (two of Lotan’s style inspirations) is easier than you’d think.

Want to hear it straight from the source? Come meet Lotan tomorrow at our Saturday Series XO Event on the Upper West Side.


1. Always have a white shirt in your closet.

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2. Keep it simple.

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2A. Keep it simple—but, make sure it’s sexy.

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3. A French mariner-style striped top is a timeless staple that everyone should own. 

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4. Dress minimally and effortlessly and you’ll be chic.

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5. Always enjoy what you’re wearing—and have fun!

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All photos by Lo Martin.