Charming and quirky Marni and Helen Yu Kuo are a must-follow duo on Instagram (@hyu915), where they deliver some of our favorite daily screen-stopping moments. Whether scoping out a new art exhibit, savoring dumplings at off-the-beaten-path restaurants, or hunting down old Céline accessories, this San Francisco–based style setter and her mini-me daughter have an aesthetic and flair all their own. We should also mention that Marni loves a dance party—a girl after our own hearts!
How did your journey to Instagram stardom begin?
Helen: I had a blog called What Helen Wore Today that documented my outfits, but once I discovered Instagram, I gravitated to the platform since it was easy to just post pics of my outfits. When I got pregnant with Marni, the outfits became focused on maternity wear, which grabbed the attention of other new moms-to-be.
It was all pretty organic and word of mouth but definitely skyrocketed once Marni came into the scene. I started to post pics of #marniandme and #whatmarniworetoday. Marni has always been a happy-go-lucky spirit. I wanted to share her joy with the rest of the world, and it seems to resonate with my followers.
Marni: Hmmm stardom? What does that mean, Mama?
1. My pointy hat
2. My camel coat
3. My Marni necklace
How would you describe your personal style? What do you love about fashion?
Helen: Tomboy chic with a hint of fun. I love fashion because it’s the obvious and most powerful form of self-expression. For me, fashion is about wearing things that bring you confidence, joy, and comfort.
What are your favorite pieces in your jewelry box?
Helen: Right now it’s my Céline initial necklace and my vintage diamond ring that was worn by my grandma and passed onto me by my mom.
Marni: My Marni “M” necklace.