This year marks Barneys New York’s 90th birthday—and in case you aren’t up to speed on your BNY history, we started out as a men’s retailer back when we first opened our doors. Menswear is close to our hearts, which is why we’re particularly delighted to announce the Man Up campaign.

On the heels of our newly renovated men’s first floor and a soon to be unveiled sixth floor (opening August 24th!), along with exciting product launches, exclusives, and more, Man Up celebrates everything a guy needs for style, his way.

So, what does it take to man up? When it comes to your closet, you’ll need a couple of great-fitting suits (at least one made-to-measure—trust us), some pants that aren’t jeans, a great bag, a few sweaters, sharp shirts and ties, and a pair of shoes that you plan to take care of for a while, to start. There are rules to manning up. Start here, and then check out some guys who got it right in our Fall 2013 mailer. We’ll see you at the men’s store!

  1. Every man should own one made to measure suit. Or two.
  2. Worth the money: cashmere socks. Trust us.
  3. You should know how to sew on a button. Leave everything else to the professionals.
  4. Accessories should be accessories, not affectations. If you have to think too much about it, skip it.
  5. A pocket square should complement—not match—your tie. When in doubt, a white linen handkerchief always looks sharp.
  6. Every man should know how to tie a bow tie, even if your occasions to wear one are few and far between.
  7. Well-made shoes can have you covered for 10 years or more. Return the favor with shoe trees and a polish now and then.
  8. Narrow tie, small collar. Traditional tie, full size collar. Simple.
  9. Some things look better with age. White shirts are not those things.
  10. Yes, real men get manicures.
  11. The thinner the wallet, the better. Who wants to ruin the lines of your suit?
  12. Learn to layer. There’s no reason to have only one way to wear one piece. Practice makes perfect.
  13. You may get special treatment at the airport if you have beautiful luggage. And if you don’t get special treatment, you still have beautiful luggage.
  14. Yes, you can wear a turtleneck. Two words: Steve McQueen.
  15. Remember: come winter, your topcoat will be the first thing (and sometimes, the only thing) people see when they see you. Invest accordingly.
**How do you Man Up? Share your own style rules in the comments below or on Twitter with the hashtag #MANUPBNY, and we’ll pick our favorites to share.**