Nothing says “feast for the senses” like warm ambiance, delicious food, and sparkling Champagne to celebrate the latest Barneys designer fragrance collaboration. Last night, a festive crowd gathered at Barneys’ Madison Avenue flagship to toast Maiyet’s Eau De Parfum. Created by co-founders Paul van Zyl and Kristy Caylor, in collaboration with master perfumer Ralf Schwieger, the fragrance was inspired by the smart, free-spirited woman that’s always been at the heart of the brand.
“It’s not an overtly feminine scent; it’s for worldly women—the adventurers,” says Caylor. It makes sense then, that the components were all derived from the aromas abundant in exotic destinations and locations where Maiyet, devoted to empowering the global workforce, supports artisan partners.
Each note reveals a bit more about the company’s sustainable practices and production chain: saffron, jasmine, and sandalwood originate from India, where Maiyet sources hand-loomers and embroiderers; Indonesian patchouli hails from the home of Maiyet’s batik patterns; and myrrh comes from East Africa, where the company employs metalworkers. The myrrh was harvested in partnership with the Kustha Project, an organization facilitating economic empowerment in Namibia through fair trade and labor—and this week, five percent of each bottle purchased will be donated to the cause.
If the valiant ideas behind the concoction and the merriment of last night’s event aren’t enough to persuade you to give it a try, we encourage you to stop by the store to smell the intoxicating scent for yourself. In the meantime, check out a few choice pics from the oh-so chic launch party.