Earlier this year, we celebrated the launch of the Barneys New York Foundation, our charitable arm that supports education, the arts, and human rights by harnessing the power of our communities. For the holidays, we’ve focused these goals on two very worthy organizations: Amy Schumer and Leesa Evans’ STYLEFUND and the Russell Westbrook Why Not? Foundation. STYLEFUND is aimed at cultivating women’s personal wellbeing by guiding them in finding their own individual style to create true confidence, while the Russell Westbrook Why Not? Foundation reaches into the lives of children, inspiring them to ask “Why not?” and teaching them to never give up.

With the Love Peace Joy Project campaign, for every submission using the #LovePeaceJoyProject hashtag, we’re donating $5 to the STYLEFUND and Why Not? Foundations for each and every time it’s used. And it’s not too late to join in! Get inspired by these love, peace, and joy-filled Instagram stars, and submit your own on your social media to take part now through January 3, 2017. Here’s how:


Take a photo of yourself expressing love, peace, or joy.

LOVE = Form a heart with your thumbs and forefingers
PEACE = Hold up a peace sign (or two!)
JOY = Jump with joy


Post your photo with us on Instagram, Twitter, and Facebook using the hashtag #LovePeaceJoyProject and tagging @barneysny.