Planning a trip to Seoul? Check out our latest City Guide for an inside look at the best travel recommendations. This exciting roundup of South Korea’s capital includes must-visit locations from the city’s brightest stars. Whether seeking out historic landmarks like the Gyeongbokgung Palace or the attractions at Dongdaemun Design Plaza, the guide has something for everyone to enjoy.

While in Seoul, relax and experience Korean skin care at its finest or discover the latest K-beauty trend. Beauty expert Alicia Yoon loves going to the Shangpree Spa, and nail artist Eunkyung Park invites you for a manicure at Unistella. Actor Claudia Kim recommends jogging at Namsan Dulle-gil to view the iconic N Seoul Tower, and Vogue Korea’s Jiyoung Kim frequents the Leeum art museum. Have a cup of tea at Tea Collective, loved by Jin Soon Choi, or order coffee at one of Seoul’s many unique themed cafés. Then, take in breathtaking views of the city from Le Méridien or from the rooftop bar at Hotel Cappuccino. Mix the modern with the traditional at Jungsik, recommended by several influencers for its excellent fusion cuisine. Jungsik’s own pastry chef, Eunji Lee, lends her picks to the guide, too, as did celebrity chef Edward Kwon.

To celebrate the beginning of Seoul Fashion Week, Korean designers including Ji Oh to Yon Hui Choi of VIS Ā VIS and the BoonTheShop team shared their picks. And don’t worry: We’ve also provided outfit ideas, so you know what to pack for exploring Seoul like a local.

The view from Le Méridien Seoul.


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