How do we love Irene Neuwirth? Let us count the ways…

For starters, we love her jewelry (duh). When it comes to opals, moonstones and emeralds, she can virtually do no wrong. Whether it’s a pair of red carpet-worthy earrings or an everyday bangle, Irene always manages to strike that elusive balance between bohemian cool and full-tilt Hollywood glamour. And it’s not a stretch to say that Irene’s vividly hued creations are also a reflection of the designer’s own sunny disposition. Along with her adorable pup Teddy, she always charms us through and through.

As of this week, there’s yet another to adore Irene: She’s making her first foray into the world of fragrance. Preceded by L’Wren Scott and Greg Lauren, Irene Neuwirth is the newest collaborator in our Designer Fragrance Collection. The scent is as effortlessly elegant as Ms. Neuwirth herself–a lively but grounded mix of notes like orange blossom, jasmine sambac and rose.

But enough from us. Hear about the fragrance straight from Irene, who talks friend to friend with actress Busy Philipps in the video below. If you’re an Irene Neuwirth super fan (and who among us isn’t?), come to the Madison Avenue flagship for the designer’s personal appearance on February 11th.