It’s not every day that you can take the top of a mountain and relocate it to the city streets, but at Moncler, that’s exactly what they do every day. Known for down-filled jackets in a variety of gotta-have-it styles, the brand has been able to take its background in performance-focused gear made for mountaineering and bring this same level of warmth to coats more at home on Madison Avenue than Mount Everest.
“At Moncler, quilting is taken to an art form,” the brand shared with The Window when we asked about the technology that goes into their outerwear. “We use only the finest quality of ‘duvet’ (down feathers) for our garments, assuring an incredible insulating power and a unique lightness. The know-how, quilting, and silhouettes are constantly brought up-to-date, but we have over 60 years of experience in handling down.” The know-how takes center stage, since the brand has developed its own “mathematically precise ratio of square surface centimeters to the down contained in it.”
Founded in 1952, Moncler is an abbreviation of Monastier-de-Clermont, a village in the mountains near the foot of the French Alps where the brand originated. Initially producing quilted sleeping bags for mountain-sport enthusiasts, its quilted jackets where first conceived in 1954 as a way of protecting the factory’s workers from the cold. From there, it’s been a never-ending process of minimizing the weight and maximizing the perform of the jackets. “Research at Moncler never stops,” the brand told us, say that it’s the “ever-changing combinations of technology and nature, mountain and city, functionality and aesthetics that make each Moncler piece.”
That evolution has also taken the brand beyond outerwear into a full lifestyle brand of clothing, shoes, and accessories, with collections for men, women, boys, and girls. On the fashion front, it has also meant collaborations with designer Thom Browne for the Moncler Gamme Bleu collection, which was started in 2009 and merges the sport sensibility with Browne’s sophisticated eclecticism. “Thom Browne is an incredibly talented designer with a sensibility for couture and tailoring that is perfectly encompassed into the Moncler Gamme Bleu collection,” the brand continued.
Drawing inspiration from the icy color of our Chillin’ Out holiday windows, we were thrilled to partner with Moncler Gamme Bleu this season on an exclusive capsule of silver-hued outerwear and accessories, which can be seen being sported by the carvers of Okamoto Studio in our “The Ice Carvers” window.