On a quintessentially Milanese street in the heart of the city, you’ll find Gianvito Rossi’s office and showroom housed in a historic building. There, the SS18 collection is immaculately displayed throughout a few intimate rooms, each punctuated with lush, purple orchids and small, black and white photographs of women. The combination of the historic street and building with the designer’s sleek vision perfectly captures Rossi’s vision. “This space really represents what I wanted to do and the essence of my design sense,” says the shoe designer, who has occupied the space since launching his namesake line in 2006. “It’s modern and elegant with a touch of warmth.”

Rossi has invited us to preview his SS18 collection, which encapsulates the idea of seduction. “This season I wanted to go deeper into a sense of intimacy and sexiness. I wanted to capture an element of lightness. I looked at it almost like lingerie—a continuity of the body,” he explains. Indeed, the soft, delicate lace seen on shoes and boots feels provocative, while the introduction of latex has more of a cheeky, fetish feel. When asked about his secret to being the king of simple-yet-sexy footwear, he answers without skipping a beat. “The woman first,” he says with a smile.


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