When Barneys announced earlier this year that we were re-launching the playfully irreverent, cult-favorite Italian denim brand Fiorucci, we had no doubt that the reimagined collection would be a hit. The enthusiastic turnout for this past weekend’s Madison Avenue event celebrating the vintage-inspired yet oh-so-modern collection from the hottest brand of the ‘70s and ‘80s was enough to confirm that Fiorucci is back in a big way. Along with the brand’s new owners, business partners Janie Schaffer and Stephen Schaffer, we welcomed guests to grab a cocktail, shop the new collection, and have their buys personalized with either on-site custom embroidery or the application of patches that tapped into the brand’s rich history of colorful, youth-focused marketing. Scroll on for a closer look at the day’s festivities, then head to Barneys to see why Fiorucci is making the season’s best back-again denim.
SHOP ALL FIORUCCI
Pictured: Sofia Sanchez de Betak
Pictured: Janie Schaffer, left, and one of her daughters, Daisy Schaffer. Janie, along with her partner Stephen Schaffer, purchased the Fiorucci brand and have been responsible for its incredible reinvigoration.
Purchased pieces were custom-embroidered with messages of the wearer’s choice. A few favorite phrases included ‘Muchas Gracias,’ ‘Keep ya head up,’ and ‘Nope.’
A Barneys Uptown Girl wears her label proudly with her embroidered Fiorucci denim jacket.
Christophe Baldinger and Liz Rosen take a closer look at the newly launched collection.
Pictured: Hillary Duchovnay and Barneys’ VP of PR and Events, Ashley Calandra
Barneys’ assistant fashion director, Hannah Bibb, sports a pair of hand-painted, vintage-inspired Fiorucci jeans.
Kate Keith and Rachel Keith peruse the collection before picking out a few favorite pieces.
Two of the members of our women’s designer ready-to-wear buying team who had a hand in bringing Fiorucci to Barneys, Shelby Alt and Stephanie Pilevsky.
Barneys’ social media manager Candace Stewart falls in love with vintage cartoon characters.
Pictured: Tracy and Ashley Grimes
Pictured: Fashion stylist Logan Horne
Kristina Podvisotskaya and Tamara Fainblout have a moment of fun with the update to Fiorucci’s iconic cherub logo, which now sport shades.