Designers across the industry are homing in on the power of social media and its marketing ability. With multiple fashion houses like Maison Margiela insisting that every design gliding down their runway be iPhone-friendly, the show atmosphere for the Fall/Winter 2018 season not only changed how audiences perceived the runway, but how their social followers perceived it as well.
This Paris Fashion Week, designers managed to pack a plethora of magical social moments into eight days—from lifesize dogs prowling down Thom Browne’s runway to magical forests that were built from the ground up at Chanel. However, the fun didn’t stop there. With an indoor bumper-car exhibit by Mira Mikati and Delvaux having a Honey, I Think I Shrunk The Purses moment, the Parisian presentations also brought a powerful punch to the Fashion Week lineup.
This FW18 show season has arguably been the most photo-friendly yet, and the last leg of Fashion Month didn’t disappoint. Scroll on to discover our top trending moments from PFW.
SHOP PARISIAN DESIGNERS
THOM BROWNE BRINGS OUT THE BIG DOGS
Last season, Thom Browne’s finale look displayed a lifesize unicorn trotting down the runway. This left the industry curious as to what the designer would reveal next, and Browne exceeded our wildest expectations. Grouped in two and on extensive leashes, four lifesize dogs slowly prowled down the runway while being guided by a larger-than-life master. Quick as a whip, our Creative Director, Matthew Mazzeuca, succeeded in capturing the delightfully bizarre runway moment.
BUMPER-CAR FUN WITH MIRA MIKATI
While Paris can easily be deemed as a “serious” city, Mira Mikati’s youthful approach to her presentations is indeed the most refreshing. What’s better than a bumper-car break in between running from show to show? We’ll wait.
While the mini bag made a street-style appearance on our Instagram feed, we weren’t surprised to see an adorable continuation of this diminutive silhouette at Delvaux’s FW18 presentation—after all, the brand’s Brillant mini satchel (pictured) has become a signature.
Anything is possible when it comes to Chanel. From the fall leaves on the ground to the sky-scraping forest of trees, the iconic fashion house led the Parisian pack with an immersive social experience.
DIVERSE BEAUTIES AT COMME DES GARÇONS
The fact that the Comme des Garçons show was the only one to receive a glorious applause filled with cheers and whistles says something. The show brought chills to many, and a standing ovation from the industry’s elite. Not only were the pieces mindblowing, but a notable change was distinguished industry-wide: Black models made an appearance on the runway for the first time since 1994. Comme Des Garçons is indeed a fashion house that is revered by many, so seeing this shift of inclusion is indeed a positive and monumental step in the right direction.
GRAFFITI MOUNTAINS AT BALENCIAGA
Balenciaga brought snowy graffiti mountains to the runway. On the rocky surface, slogans like “think big” and “the power of dreams” were displayed. The only thing missing on this catwalk was ski gear.
SONIA RYKIEL THROWS A CONCERT
From walking through a rainbow-lit entrance to ending the night with Bananarama performing, Sonia Rykiel kept the surprises coming—and our phones snapping the entire night.
SAINT LAURENT’S EIFFEL TOWER MOMENT, PART TWO
Saint Laurent lit up their runway last season with the glow of the Eiffel Tower, and we were very excited to see the fashion house repeat the social moment for a second time. Clearly, if it isn’t broke, don’t fix it.
BALMAIN GOES IRIDESCENT
This season, Oliver Rousteing stepped out of his signature zone and offered up a refreshing take on fabrication, such as PVC and palettes. Then end result? Futuristic fashion that made KiraKira unnecessary.
FIRE-RED HAIR AT MAISON MARGIELA
John Galliano brought the fire to the runway in the most unexpected way. Infused with holographic vibes, the intense red hair stood out on the Maison Margiela runway in the best way possible.