Located in the Belgravia neighborhood of central London lies the elegant townhouse of designer Giovanni Bedin. Visiting his quiet, light-filled space was the perfect way to wrap a busy LFW, and every corner was just as beautifully presented as his couture-level collections.

Shades of gray, black, and white were seen throughout the space, mirroring the colors of the eponymous line. “I love to keep the aesthetic of my work space simple,” says Bedin. “It makes my vision that much more clear and convincing, especially because I’m just beginning.” The designer’s label launched only last year, but he’s already off to an impressive start.

Born to an Italian family of skilled men’s made-to-measure tailors, Bedin grew up learning how to sew and was instilled with a passion for design. This led him to study at Chambre Syndicale de la Couture Parisienne and go on to work for various luxury labels. Then, soon after presenting his first couture collection, he was scouted by Barneys Fashion Director Marina Larroudé to create a line of exclusive, ready-to-wear dresses for Barneys.

GIOVANNIBEDIN Striped Jersey & Tulle Maxi Dress

Though Bedin had lived in Paris and crafts his pieces in Italy, it’s in London where he’s built a tranquil atelier to sketch and meet with private clients. Today the designer still offers made-to-measure pieces, but, through his Barneys capsule, he’s presenting the impeccable look of couture at a more accessible price point. “From my upbringing and studies, precise tailoring is very much a part of my DNA,” he says. “This challenges me to bring those same elements into the ready-to-wear I create.”


As we moved upstairs to take a closer look at the pieces, Bedin’s cat named Chidu followed, peeking out quietly from behind a striped tulle dress. The collection hung from an antique Chinese canopy bed, the structure complementing the geometric lines of his styles. Around the room were books filled with Bedin’s muses and sources of inspiration. “Right now I’m doing a study around Vionnet’s bias cut because she was an expert at that technique,” he says. “As a designer I find inspiration from the greats, especially Azzedine Alaïa, Lanvin, and Vionnet.”


Back downstairs at his desk, Bedin shared that he’ll often curate his environment to set a mood before sketching. Surrounded by books and a lit candle, he sat down to add more details to a mini-dress drawing. “There’s a lot of texture here, and that’s what I really like. I love when something is elaborate, yet not in a very obvious way.” With the morning light still seeping in, we looked on to admire his skill, as Bedin is definitely a designer to watch.


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