Clean beauty has been a growing trend in the market for a few seasons now—and the category keeps on expanding. The more we learn about how the ingredients in skin care products and cosmetics affect our health, the more we realize the importance of brands that focus on natural compounds when creating their formulas.
It’s about more than just health, of course: There’s a vanity element to it all as well. Products that place a premium on high-quality, natural ingredients also have amazing results when it comes to improving skin tone, thickening hair strands, and boosting energy levels. These are our 10 of our favorite new clean beauty products and discover what they can do for you.
Moon Juice Superhair
What it is: Capsule supplements for stronger hair
How it works: The unique formula helps improve the look and feel of your strands by replenishing nutritional deficiencies and repairing damaged follicles. Each capsule includes a blend of bioactive vitamins, minerals, and plant extracts, as well as biotin, kelp, saw palmetto, and horsetail extracts, all of which play a role in strong, healthy hair growth.
Why we love it: “I started taking Moon Juice Superhair to get my locks at their healthiest for my wedding day. I’m going extentions-free!” –Michal Kurtis, Merchandising Initiatives Planner
Need to know: Originally conceived as a nut milk and cold-pressed juice bar in the Venice neighborhood of Los Angeles, Moon Juice quickly expanded to include plant-based snacks and supplements intended to benefit both the mind and spirit. Today, chef Amanda Chantal Bacon’s buzzworthy nutricosmetics label is a celebrity must-have.
Welleco The Super Elixir™ Greens Lemon & Ginger
What it is: Powder-formulated nutritional aid
How it works: Featuring an impressive combination of 45 natural ingredients, this powder disperses evenly when mixed with water to create a light nutritional drink. The proprietary formula includes curcumin, a natural anti-inflammatory compound, as well as maitake and shiitake mushrooms to help maintain the immune system. Horsetail extract supports healthy and strong connective tissue, making the product ideal for anyone who exercises.
Why we love it: “Imix this Elixir in with my morning tea which provides all the supplements I need for the day in one shot.”—Niki Jepson, Merchandise Planner
Need to know: Together with cosmetics entrepreneur Andrea Horwood and Dr. Simone Laubscher, supermodel Elle Macpherson launched WelleCo to create high-quality plant-based supplements that help establish a healthy chemical balance in the body.
Oskia Liquid Mask
What it is: Lactic-acid micro peel
How it works: The Liquid Mask uses lactic acid to gently exfoliate your skin while hyaluronic acid fills out fine lines in your face. It also contains super-nutrients, multivitamins, and antioxidants that improve your skin tone and texture. Bonus: Red snow and black carrot extracts protect against free-radical damage.
Why we love it: “I love that I can use this vegan friendly mask before bed and wake up with my skin glowing!” –Michelle Walker, Assistant Planner
Need to know: British brand Oskia was created by nutritionists and physicians with a focus on bioactive ingredients that enhance the skin on a cellular level, aiming to boost collagen production and circulation while decreasing inflammation.
Kjaer Weis Pressed Powder Compact
What it is: Skin bronzer
How it works: This finely milled, plant-based pressed powder covers trouble spots in a totally natural way. The ingredients are certified organic and include rice powder (a natural UV protectant) argan oil (contains skin-soothing antioxidants), sunflower seed oil (moisturizer), and Vitamin E to protect skin from environmental stressors.
Why we love it: “This powder provides an amazing matte finish, and it’s all made without petroleum, parabens, artificial coloring, fragrance, or petrochemical emulsifiers.” –Monica Sheldon, Cosmetics Buyer
Need to know: Makeup artist Kirsten Kjaer Weis launched her namesake cosmetics brand in New York City in 2010. The products are sustainably designed to be refilled without disposing the outer compact.
Augustinus Bader The Body Cream
What it is: Hydrating skin conditioner
How it works: Designed to intensely hydrate while helping to reverse signs of aging, this cream firms and tones your skin through a proprietary complex of amino acids, medical-grade vitamins, and synthesized molecules naturally found in your skin. Additionally, Brazilian candeia oil helps strengthen your skin’s cellular barrier so the surface looks and feels hydrated.
Why we love it: “I was highly anticipating this launch as I am a huge fan of the face cream, and it did not disappoint! The cream is super-hydrating and best of all it absorbs quickly – no greasy-ness. I am completely hooked and my skin texture literally improved in weeks.” –Mirella Siciliano, Cosmetics Buyer
Need to know: A professor of Applied Stem Cell Biology and Cell Technology at the University of Leipzig in Germany, Dr. Augustinus Bader draws on decades of work with burn victims to create his skin-healing formulas.
What it is: Fragrance
How it works: Inspired by the summer sun, this fragrance features top notes of lemon, bergamot, and mandarin, finished with a base of sandalwood and vanilla. The Parisian brand chooses only natural ingredients in its collection.
Why we love it: “This fragrance is the perfect solar scent, filled with citrus notes and made with natural ingredients. Just one spritz reminds me of a perfect summer day!” –Anisha Patel, Assistant Cosmetics Buyer
Need to know: Ormaie is a family-run fragrance house rooted in art and nature. Each scent is produced in collaboration with local French artists and artisans.
The Nue Co Functional Fragrance
What it is: Fragrance
How it works: Based on research suggesting a connection between the scents you smell and the way your brain functions, this fragrance packs a potent mix of woody, smoky ingredients to stimulate your brain’s anti-stress response. Notes include green cardamom, iris, palo santo, and cilantro.
Why we love it: “I love to spritz this functional fragrance as a stress reliever when I get overwhelmed. The clean and woody scent takes me away to a relaxing state of mind!” –Taylor Gross, Associate Cosmetics Buyer
Need to know: Jules Miller founded The Nue Co in a quest to solve some of her own health problems. Miller’s emphasis on scientific research is in her genes: Her grandfather was part of the Cambridge University team that discover the all-important B12 vitamin in the 1950s.
Aurelia Probiotic Skincare Probiotic Concentrate
What it is: Skin-repairing serum
How it works: Intense but still lightweight, this is the formula you want if you’re dealing with fine lines, dry skin, or dullness. Probiotic ingredients help boost the process of restoring collagen, elastin, and healthy cells.
Why we love it: “This formula helps to reduce pigmentation and wrinkles while improving skin elasticity.” –Katie Pegno, Assistant Cosmetics Buyer
Need to know: Made in England using sustainably sourced, organic ingredients, Aurelia does not use live probiotic cultures in their products, relying instead on a glycoprotein molecule that aids in cell-to-cell communication, speeding up the skin-repair process and aiding in a natural glow.
Westman Atelier Baby Cheeks Blush Stick
What it is: Cheek color
How it works: Using China clay to absorb excess oil, this creamy blush stick produces a natural glow that accentuates the cheekbones. Celebrity makeup artist Gucci Westman is highly sought after for her formulations that combine glamour with a clean finish.
Why we love it: “The Chouchette shade of this stick is the perfect color for a natural looking blush, but even better, it contains jojoba oil which tones and restores skin at the same time!” –Monica Sheldon, Cosmetics Buyer
Need to know: Westman’s range of consciously crafted cosmetics includes blush, bronzer, foundation, and more. The products are designed to provide the look of dewy, radiant skin while relying on natural, sustainable ingredients.
GP Nutrition Gold 7 Days
What it is: Capsule and powder supplements
How it works: Looking to get your dose of super foods, omega fatty acids, antioxidants, and multivitamins all in one swoop? We feel you. These capsule sachets and drink-powder supplements have all that and then some, helping you feel more energetic and while encouraging healthy skin, hair, and nails.
Why we love it: “Whenever I feel like my immune system is about to give up on me, I rely on this regimen as a booster. It’s so easy and also good for you. The kit includes tumeric capsules, algae oil, and my personal favorite: the Blueberry and Raspberry superdrink. Delicious!” –Mirella Siciliano, Cosmetics Buyer
Need to know: Gabriela Peacock got her start as a model then became a nutritionist. Today, she creates bespoke nutritional packages for the who’s-who of London society along with the development of her supplement line.