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Helping The Fight Against Breast Cancer, One Pair Of Shades At A Time

Frames For A Cause, a new collection of eyewear from the CFDA, is helping to support breast cancer research in style.

The right pair of glasses can change the way you see the world, and now—thanks to the CFDA—they can also change the world itself. That’s because the Eyewear Designers of the Council of Fashion Designers of America, a working group within the larger CFDA, recently joined forces to create Frames for a Cause, a special collection of eyewear that supports breast cancer research through Fashion Targets Breast Cancer.

“In today’s times when charitable efforts are needed more than ever, I’m very proud that the edCFDA has brought together these ten designers to benefit FTBC,” says Christian Roth, one of the designers featured and a spokesperson for the organization. Other participating brands in Frames for a Cause include Barton Perreira, llesteva, Selima Optique, Blake Kuwahara, Morgenthal Frederics, l.a. Eyeworks, Leisure Society, Robert Marc, and Grey Ant.

“The collection is so unique and is a great way to give back to support breast cancer research,” says Barneys fashion director Marina Larroudé. “As soon as the CFDA came to us, we knew it was a perfect fit for Barneys.”

As wide-ranging as these designers are, their work for the collection does share one unifying theme: all the styles draw their blue and white color palette from the logo of Fashion Targets Breast Cancer. First launched in 1994, the organization’s name and logo were created by Ralph Lauren, and it has since raised millions of dollars in the fight against breast cancer.

Frames for a Cause styles are currently available at Barneys, and a portion of sales from each style goes to benefit FTBC. So choose your favorite and wear them with pride, knowing that your stylish shades are making a difference.


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