Terry de Gunzberg

With 48 active ingredients and clinically proven results, it’s no wonder that By Terry‘s famed Baume de Rose lip balm has garnered a cult following among beauty gurus over the years. Taking the success of that product one step further, founder and creative director Terry de Gunzberg was inspired to expand the formula into three new creams for the face, body, and hands.

After working 15 years under the iconic Yves Saint Laurent and helping him to develop his brand’s cosmetics line, Terry was inspired to launch her own luxury beauty brand when Yves moved on from YSL. Making the most of de Gunzberg’s unique expertise and knowledge of the industry, By Terry strives to bring innovative products to market that also deliver results. Read on for our interview with Terry to learn about the benefits of rose ingredients and the new Baume de Rose collection, which you’ll only find at Barneys New York.

The Window: What inspired you to expand beyond the Baume de Rose lip balm, into a skincare line?
Terry: I wanted to create essentials that work for a daily routine. It’s important to hydrate, nourish, comfort, and protect your skin, and the Baume de Rose creams use the same wonderful concentration and natural scent of the original—a combination of rose waxes, oil, rose hips, seeds, and extracts. The new line reworks the formula into textures for the hands, body, and face. This is the perfect first step for women of all ages, especially the millennial who loves the original Baume de Rose. These creams keep the skin healthy and protected.

How was the original formula for Baume de Rose first created? We hear it includes 48 ingredients!
48 ingredients is no joke. But it happened by mistake, actually, because twice the amount of the active the ingredients were added at the lab. I liked the deep opaque color and the waxy texture that that batch created. I started using it, and within 24 hours, I recovered perfect lips—plus it doubles as the best relief for cuticles. This new collection takes the same ingredients and fine-tunes them to different textures compatible with other parts of the body. You’ll find they are nourishing, not heavy, and always deeply moisturizing.

BY TERRY Baume De Rose Body Cream / BY TERRY Baume De Rose Face Cream / BY TERRY Baume De Rose Hand Cream

What inspired you to start using roses?
I always like a hint of rose, because it’s in my DNA. My mother and grandmother always had eau de rose fragrances, and my grandmother always had a lush rose garden.

What are the benefits of using the flower in skincare?
It depends on what type of rose you are using. We use both pastel roses and black roses, and the latter are very rich in antioxidants, protecting the skin from free radicals and creating a deeply natural anti-aging process. What is interesting about the rose is that you can extract many ingredients from each part to create wax, water, oil, or butter of rose. From the petal, you can get the color, for example, and from the stem there are plenty of cells that we use in our LiftEssence® products. There aren’t many flowers that deliver a panel of ingredients like this.

What defines the By Terry brand when creating a new product?
I love researching ingredients so that all of my products are clinically tested and proven. This collection isn’t just about the wonderful smell and look, but the Baume de Rose creams are also deeply repairing and nourishing. The more scientific the products are, the more glamorous they are. The more complicated and sophisticated the formula, the easier they are to use every day. That is my trademark and that is what differentiates By Terry.

Celebrate the launch of the Baume de Rose Collection with Terry de Gunzberg at our Madison Avenue store on Wednesday, February 1st, from 10AM-12PM. Stop by the By Terry counter on The Foundation floor or call 212.833.2725 to book your appointment.


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