To celebrate the kick-off of Fashion Month in the city we lovingly call home, we paired up with NYC-native Athena Calderone, the effervescent founder of EyeSwoon, a destination for creativity, food, and design, to come up with a special Freds drink that captures our city and the fashion festivities underway. In a meeting with Freds own Chef Mark Strausman, the two passionate culinarians mixed up a drink worthy of the flash, passion, and nonstop 24-hour flare of New York that had one Window editor already giving it the moniker “The Detox Retox.”

All cheekiness (not) aside, the final libation is chock full of deliciously healthy fresh carrot and orange juice, Aperol for an herbal, a splash of vodka—you could always use little vitamin V during fashion weeks—fresh ginger for a kick and topped with a Prosecco float for a celebratory nod to the collections unveiled. We call it, ‘The Fashion Week Fizz,’ and it already has a few fashionphile enthusiasts in Athena’s friends: Jennifer Fisher and Kate Foley, who came along to check out the finished product and do a little on-premise taste test.

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We invite you to stop in and enjoy The Fashion Week Fizz too! The specialty drink will be available to order at Freds Madison Avenue from Tuesday, September 8, to Thursday, September 17.

Fashion Week Fizz

Fashion Week Fizz 

2 oz Aperol
1 oz vodka
2 oz carrot juice
1/2 oz fresh ginger juice
2 oz fresh orange juice
Prosecco float
Orange Slice

1. Fill a shaker halfway with ice.
2. Pour in all ingredients except Prosecco.
3. Shake well.
4. Strain the drink into a glass.
5. Fill the glass to rim with Prosecco
6. Garnish with an orange slice ​

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