It’s been hard to miss the buzz going around about Lou Doillon lately. The gorgeous French model, actress and musician has an impressive lineage (yep, her mom is Jane Birkin), a covetable sense of personal style, and a new album, Places, recently released with Verve Records. As far as we’re concerned, the only thing better than Lou is TWO Lous.

Yes, you read that right. We’re thrilled to unveil our Fall 2013 campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, starring the lovely Lou herself. In addition, the campaign stars Doillon’s alter ego—a life-sized marionette, created by set designer Shona Heath, meant to mimic her every stylish move. The alter ego concept stretches across the striking print campaign, a video shot by Inez & Vinoodh, and a Madison Avenue window display, to be unveiled August 24th.

Take a sneak peek at the print campaign below, and get ready to see a lot more of Lou…