When the Chantecaille family was invited by the National Resources Defense Council to Yellowstone National Park to track wolves, the timing could not have been better. The brand was preparing to launch a Protect the Wolves Eye Shade Trio—the latest in a series of limited-edition products that artistically represent a particular wildlife species.

“As a family, we care deeply about the environment, including its oceans, wild plants, and endangered species, and we use our beauty company as a way to highlight causes that need attention,” says Alex Chantecaille, vice president of sales and promotions for her family’s eponymous beauty brand.

“We started to hear about the decimation of wolves in the Rockies,” adds Chantecaille, who has always had a strong connection to nature. “We were moved, and recognized that this animal, having one of the worst reputations — the Big Bad Wolf — needed to be shown in a different light.”

The resulting Protect the Wolves Palette shadows the wolf’s natural environment, with colors that echo the deep woods at midnight, the evergreen trees the animal lives near, and the soft caramel shade of its coat. And if the vibrant colors weren’t enough to get you to join the wolf pack, so to speak, proceeds from the palette will benefit Conservation Northwest—an organization working to protect and connect old-growth forests and other wild areas from the Washington Coast to the BC Rockies.

Scroll on to take a trip through the great outdoors, and then head to Barneys to pick up your purpose-driven palette.

“I’m getting psyched to go into the wild upon landing at the Bozeman Airport in Montana!”

“Just upon driving into Yellowstone, we saw wild elk and a young moose with its not-to-be-messed-with mother nearby.”

“The NRDC lodged me and my family in a dude ranch in Tom Miner Basin called B Bar, strategically located near the north entrance to Yellowstone. It was like camp for adults.”

“Each day, we would get up early and go hiking in the national park, seeing bison, elk, black and brown bears, and pelting bighorn sheep — those losing their winter coats. The NRDC organized for us to meet with a local ranch family who has successfully dealt with predators in non-lethal ways. In the evenings, the scientists would teach us relevant facts about the reintroduction of the wolves into Yellowstone.”

“The wolves’ presence has been hotly contested, but the animal has reduced the elk herds to what scientists claim to be more natural and in-balance herd sizes.”

“Where the deer and the buffalo roam….”

“Matt Skoglund, director of the Northern Rockies office for the NRDC, led us up a gorgeous hike—all the while keeping a sharp lookout for nearby bears.”

“Case in point: The fresh paw prints confirm the bears’ proximity!”

“My sister Olivia and I reached the top of a gorgeous ridge on an afternoon hike.”

“I call this my Wild moment. I stopped to admire the openness of the Lamar Valley.”

“My brother Philippe, father Olivier, and I were exhausted but happy after an exhilarating hike.”

“Finally, we saw wolves, which stunned us all to silence. We could see that they’re collared for tracking purposes.”

“Three wolves trotted over to a carcass at a fast clip, beautiful in their movement.”

“This is the typical evening commute out of Yellowstone.”

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