As has been true of many legendary megabrands, the long-standing tradition of experiencing a collection IRL has withstood through the digital revolution. Today, however, Alaïa joins the litany of brands whose entire repertoire, including their clothing assortment, is shoppable online at The brand’s visionary founder Azzedine Alaïa, whose mournful passing recently had its one year anniversary, was never one for the staid or stagnant – his bodycon, figure-celebrating designs were a revolution in cultivating an international look that perfectly combined sexuality with substance. During his illustrious career that spanned six decades, the couturier stated, “I make clothes; women make fashion.” We welcome a new generation of women to make fashion when they put Alaïa in their shopping carts.


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