Photo Credit: Style.com
There was a turning point, one day back in 2003, when our trips to the gym got a little more fashion-forward. Yohji Yamamoto’s partnership with Adidas, Y-3, kicked off a decade of conceptual athletics-inspired pieces, becoming an instant favorite for the sporty set and beyond.
Y-3’s latest endeavor, just launched at Barneys, has everything we have come to expect from this dream team, plus one: graphic designer Peter Saville. Best known for creating album artwork for the likes of New Order and Joy Division, Saville last worked with Yamamoto in 1991 on the designer’s “Game Over” collection.
As it turns out, game not over.
Twenty-something years later, the pair brings us their Spring 2014 collection titled “Meaningless Excitement” and with it, plenty to be excited about! Referencing our internet-obsessed culture, Saville incorporated colorful prints and edgy typography into Y-3’s always forward-thinking creations.
In this exclusive video directed by Jez Tozer, Saville tells us about his ideas behind the collaboration.