Gucci Westman may keep company with A-list clients-turned-friends like Drew Barrymore and Jennifer Aniston, but her inclusive, natural approach to beauty always inspires rather than intimidates. In the industry, she’s famous for her magic touch, which enhances natural beauty and is never heavy-handed. For this reason, she sent waves of excitement through the beauty world this year when she announced the launch of Westman Atelier, a thoughtful collection of, in her words, “consciously crafted beauty.”
Westman tapped into her epic career in editorial and fashion to curate the line, which includes straightforward, easy-to-use products like blush, bronzer, foundation, and highlighter crafted from clean ingredients that leave the skin radiant and healthy. The assortment, which is exclusively available at Barneys New York, intends to build on the core products from the launch, with many exciting additions already in the pipeline.
While the gorgeous packaging gives the collection undeniable appeal, it’s the silky smooth and easy application process that sets it above. On her Instagram, Westman often turns the camera on herself, revealing unfiltered footage of how she uses the products on the go, usually without a mirror. One video shows her lightly covering redness from her rosacea with smooth, instinctive strokes of the Westman Atelier Vital Skin Foundation Stick. The candid caption reads, “In my experience when you have some irregularities in skin texture/ color i find it easier and more ‘real’ looking when you don’t cover up your entire face with a liquid foundation.” Its buildable coverage and ability to seemingly erase fatigue has already made Foundation Stick a favorite at the Barneys office; plus, its formulation has anti-inflammatory ingredients that help the skin conserve moisture and reduce redness and fine lines.
Ok, I’m doing another quick video with my @westmanatelier #vitalalskinfoundationstick because I woke up with these massive red bumps 🤦🏻♀️ the joys of rosacea 😏 In my experience when you have some irregularities in skin texture/ color i find it easier and more “real” looking when you don’t cover up your entire face with a liquid foundation. It’s actually helpful to see some of your own skin tone, that’s why I desperately needed to create this stick, it’s for selfish reasons, but also I love sharing ! I also wear it all of the time without worrying that the ingredients aren’t safe and clean – your baby can kiss your face and it’s ok ! I’m not using a mirror here, so not perfect, but better, and my stick will also work on actively calming inflammation and redness rather than just covering it! I always refer to this as “spot checking “For all of us who suffer, And even if you have perfect skin but want clean beautiful products to even out tone -hope you like it! I wanted to show you again how easy it is to use , the creamy, light texture makes it so blendable and settles so nicely into skin, not on top! Coming soon, sign up on Westman-Atelier.com for launch updates! Or check out Barneys.com. #conciouslycraftedbeauty 😘
In celebration of the Westman Atelier launch, we spent the morning with the busy makeup artist to learn firsthand about what makes her and her products so exciting. From generously whipping up her signature strawberry milk in the kitchen of her Central Park West apartment to an impromptu PA on the beauty floor at Barneys Madison Avenue, her candid, passionate nature is apparent in everything she does. She even offered to personally demonstrate the collection on The Window’s eager Associate Editor, Nicole Spellman, who loved her resulting glow so much she bought the Beauty Butter Powder Bronzer and the Lit Up Highlighter Stick on the spot. “The silky formula of the bronzer literally felt like it was melting into my skin and enhanced my complexion with a nourishing glow that I have never been able to find in a product,” she gushed. Now, everyone can have a chance at that nourishing “Gucci glow.”