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Tree Time: A Sneak Peek At The Spring Campaign

Word of the Barneys New York spring campaign has been already begun to spread—just take a look at The New York TimesVogue and WWD.

Shot by Mario Sorrenti, Barneys New York selected Penelope Tree to be the face of this season’s campaign, aptly named “Tree Time,” not only because Tree is a beautiful, free-spirited fashion icon, but also because she is an intelligent, sophisticated woman who inspires greatness in others.

First discovered in 1966 by photographer Richard Avedon, Penelope Tree changed the way the fashion world perceived beauty. With her free spirit and unique look, Tree represented all that was the swinging sixties. Although the iconic portraits of Tree taken by Avedon and published in Vogue made her famous as a model, fashion is only one small part of Penelope Tree’s multifaceted persona.

Since the 1980s, Tree has been a student of Buddhism and has traveled the world, often for work she does with Lotus Outreach, a non-profit organization that supports the education of vulnerable women and children in Cambodia and India. She has also done extensive work with the Khyentse Foundation, which promotes Buddhist scholarship around the world.

Under the creative direction of Dennis Freedman, Barneys New York selected seven stylish women to complement Tree and complete the campaign. Similar to Tree, each of these women—Jane Aldridge, Sybil Buck, Sofia Sanchez Barrenechea, Julia Sarr-JamoisJessica Saund, Sarah Ruba and Marine Vacth—bring their own brand of individuality and beauty to the Barneys campaign.

Take a look at the windows of our Madison Avenue flagship below, and stay tuned for more behind-the-scenes scoop on the campaign.


Dries Van Noten


Lanvin (left) and Alaïa (right)

Balenciaga (left) and Derek Lam (right)


Céline (left) and Maiyet (right)


Mugler (left) and Christopher Kane (right)

Items in the windows are available at Barneys New York for Spring/Summer 2012.

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