Ever wonder how much excitement you can cram into 48 hours? With this weekend’s exclusive 2-day event thedrop@barneys, you’re about to find out. In partnership with sneaker-passion-blog-turned-lifestyle-media-brand Highsnobiety, we’re bringing you 30+ exclusive capsule collections and product launches, 80+ brands, 50+ in-store activations, and appearances from some of today’s top designers, all in one action-packed weekend. Join us this Saturday and Sunday at our Madison Avenue flagship to be the first to have access to the designers, products, and activities you won’t find anywhere else.

Among the exclusive styles dropping Saturday both at Madison Avenue and online will be this sweatshirt from Visitor On Earth and these FEAR OF GOD pants.
Also available on Saturday will be this jacket by A-COLD-WALL* and these jeans from RtA.

Mark your calendar and start planning your trip to Madison Avenue now. While there will be non-stop action on every floor of the store, here’s the schedule for our dedicated drop spaces for the two days. Each of these drops will involve the release of exclusive product created just for this event, plus designers on hand from each of these brands to introduce their creations to the world. Then on Sunday, in addition to all the other activities throughout the store, we’ll be hosting a series of panel discussions with some of the top names in the industry. But enough talking—here are the details:

Saturday, October 28

12:00PM   Greg Lauren, 1st Floor
12:00PM   AMIRI, 3rd Floor
12:30PM   Ben Taverniti Unravel Project, 4th Floor
2:00PM     Palm Angels, 4th Floor
2:45PM     Panel Discussion: Creating Brand Identity with FEAR OF GOD’s Jerry Lorenzo and Barneys Creative Director Matt Mazzucca, 3rd Floor
3:30PM     Marcelo Burlon, 4th Floor
4:00PM     Faith Connexion, 3rd Floor
5:00PM     Heron Preston, 4th Floor
6:00PM     FEAR OF GOD, 3rd Floor
7:00PM     Off-White c/o Virgil Abloh, 4th Floor

As if these designer appearance and drops weren’t enough, a total of 30 capsule collections will be launching both at Madison Avenue and online on Saturday. Other exclusive releases include GucciAlpha Industries, Alexander WangA-COLD-WALL*424Ambush, Visitor on Earth, and many more. For a full list of collections and happenings, scroll to the bottom of the page, but as a little taste, events will include an appearance and signing by Tariq “Black Thought” Trotter of The Roots, tattoos from celebrity tattoo artist Jonboy, piercings from renowned piercer J. Colby Smith, and others. And the fun will continue on Sunday, when in addition to Saturday’s activities, we’ll be hosting two panel discussions:

Sunday, October 29

Panel Discussions will take place on the 6th Floor and will be moderated by Highsnobiety:
2:00PM   Street Wear: A Women’s World, featuring Emily Oberg, Visitor on Earth’s Tracey Mills, Anaa Saber, and Jackie Kim from Barneys’ Fashion Office
3:30PM   The Spirit of DIY, featuring Greg Lauren, Samuel Ross of A-COLD-WALL*, Guillermo Andrade of 424, and Barneys senior men’s buyer Drew Caldwell

Can’t make it in person on Sunday for the panel discussions? The chats will also be livestreamed on Facebook by both Barneys and Highsnobiety.

Read on for additional brands, activities, and programming!

Join us Saturday or shop online for exclusive styles like this Ksubi jacket and kicks by Vans.
Styles from Ambush and FEAR OF GOD, like this jacket and pants, will be joined by the many brands of our 8th Floor T-Shirt Bar, like Local Authority, who created the style seen here.

All told, the weekend will include activities and appearances throughout the store across men’s, women’s, kids’, home, beauty and jewelry. You’ll have the chance to experience a variety of in-store goings on that you won’t find anywhere else, including a T-shirt bar featuring 25 exclusive graphic tee styles from coveted brands, a DJ set from designers Heron Preston and Off-White’s Virgil Abloh, FEAR OF GOD’s Jerry Lorenzo’s own curated space, a custom FILA immersive experience, a special handbag project from Saint Laurent, custom hat orders from Nick FouquetConverse chain-stitching customization, SWEAR shoe customization as part of a custom sneaker bar, and the list goes on and on.

Be the first to scoop up styles like these from AMIRI, Disco Tuesdays, RtA, and Converse.

To prove that the list goes on and on, below is the list! All of these brands will be offering XO Exclusively Ours product, fun activities, and/or appearances by their designers, so mark your calendar and start planning now to spend your weekend with us for thedrop@barneys.

Lower Level—Beauty
Acqua di Parma—Glow-in-the-dark bottle cap painting
By Terry—Contouring tutorials
Byredo—Personal appearance by Ben Gorham and a Rodeo Pop-Up
Givenchy Beauty—Lipstick engraving
D.S. & Durga
Claudio Riaz—Personal appearance by Claudio Riaz
Heretic Parfums—Personal appearance and signing by Douglas Little, Heretic founder
Nude Envie—Personal appearance by founder Isabel Madison
Peach & Lily—Master mask class
Rodin—Blending custom oils
Shu Uemura Art of Hair—Hair styling
Pavan The Henna Bar—Henna and flash tattoos
Malin+Goetz—Candle customization
Rahua—Braid bar and pastel hair extensions
JINSoon—Manicures and nail art
Kjaer Weis—Silkscreening on Collectors Kits
Tiziana Terenzi—Personal appearance by Paolo Terenzi
Salone de Barba—Hot shaves in barber chair
Task Essential

Main Floor
Greg Lauren
Sleepy Jones—Hand-embroidery of pajama sets
Dean Harris—Make your own gemstone
Loro Piana—Special orders
Moscot—Special orders
GoyardMarquage hand painting
Carbon & Hyde—Customized chokers
Pamela Love—Tarot card and crystal readings
Saint Laurent—Custom key chain engraving
Exclusive sound installation from Devialet on the Mezzanine

2nd Floor
Gucci—Exclusive capsule collection

3rd Floor
Nick Fouquet—Custom hat orders
Title of Work—Virtual reality
TakahiroMiyashita TheSoloist—Selection of collectible tees
FEAR OF GOD—Custom space with furniture curated by Jerry Lorenzo
Drop Space featuring exclusive drops throughout Saturday from:
AMIRI—AMIRI-branded food station
Faith Connexion
RTA Mastermind

4th Floor
Drop Space on Saturday featuring exclusive drops from:
Ben Taverniti Unravel Project
Palm Angels
Marcelo Burlon
Heron Preston—DJ set with Heron Preston
Off-White c/o Virgil Abloh

5th Floor
Sneaker Bar featuring exclusive styles from:
New Balance
Filling Pieces
Plus more exclusive and new styles from:
SWEAR—Shoe customization
Christian Louboutin

6th Floor
Faith Connexion

7th Floor
Café FILA—Espresso & Pastries @thedrop, plus exclusive FILA offerings
Black Thought X Clearwater—Black Thought doing shoe signing
Martine Rose
Del Toro—Footwear personalization
Jason Markk—Shoe cleaning
Golden Goose
Converse—Chain-stitching customization

8th Floor
Visitor On Earth
424—DJ set with Wil Fry
A-COLD-WALL*—Customization clinic with Sam Ross on making your thedrop@barneys tote your own
Alpha Industries—Embroidery and chain stitching
Stampd—Customization of back-to-school items, and personal appearance by Victor Cruz
Alexander Wang—Exclusive Party Animal accessories collection
Giles and Brother—Engraving
GRLFRND—Tattoos by Jonboy
Bianca Pratt—Piercings by J. Colby Smith
Finn—Piercings by J. Colby Smith and eternity bracelet machine
T-Shirt Bar featuring designs from:
Aime Leon Dore, Disco Tuesdays, Local Authority, Madeworn, Pop, Strangers, Unfortunate Portrait, Fiorucci, and Wil Fry

9th Floor
Max Poglia
Kelly Rowland X Haus of JR
Nailmatic—Mini manicures for kids


Come join us for thedrop@barneys and we’ll look forward to seeing you there this weekend!