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The Surreal World: Barneys’ NEO MODERN Windows Revealed

Every season, the new collections mean a whole new slew of references to sift through. It’s a job we’re thrilled to do—particularly when, as is the case with Spring 2013, designers found a way to take all those references and transform them into something totally new and thoroughly modern.

NEO MODERN, Barneys New York’s Spring 2013 campaign, celebrates the newness of the season, the fresh energy of the style and art worlds, and a step towards a completely modern approach to fashion—embodied in collections like Saint Laurent, Dries Van Noten, Balenciaga, and more. To perfectly set off these collection, Barneys Creative Director Dennis Freedman worked with James Patten, Yuri Ancanari and Bartolomeo Sailer—innovators in the art, film and music worlds, respectively—to create window installations that capture the spirit of all things new.

The installations pair eye-popping videos with large-scale kinetic sculpture as the backdrop for our favorite spring looks. “It has been extraordinarily exciting to work with such unique talents as James Patten, Yuri Ancarani and Bartolomeo Sailer to create windows highlighting the key pieces of the spring collections,” said Freedman. “The collaboration combines elements of kinetic sculpture, op art and surrealism.”

We’d highly recommend making a trip to Madison Avenue to check out the new windows—don’t you have some pre-Fashion Week shopping to do anyway?—but should geography get in the way, here’s a sneak peek of the wild videos that set the stage for the NEO MODERN installation. We bet you’ve never seen anything like it yet…

SHOP NEW ARRIVALS FROM THE SPRING 2013 COLLECTIONS

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