Most recently, he invited us to the midtown headquarters of IFF (International Flavors & Fragrances) to learn about the science and art of perfumery. The IFF is part fragrance think tank, part Willy Wonka-esque factory. Many (if not most) of the world’s leading fine fragrances have been imagined and created within its walls—and very few cameras are allowed inside. How could we say no?
In the video below, we visit the laboratories at IFF and meet Frédéric’s esteemed collaborator Bruno Jovanovic, who worked with Malle and Dries Van Noten on their recently released fragrance, to get the full story on how a Frédéric Malle fragrance comes to be.
Enjoy this behind-the-scenes tour.