We love Stella McCartney for many reasons: her ability to mix elegance with edge, her smart tailoring, and, of course, her impressive commitment to sustainability. A long-time pioneer of conscious fashion, in 2015 Stella McCartney decided to include a Clevercare logo on every item she produces as a reminder to consider the environment when washing garments. Clevercare is more than a symbol—it’s an entire initiative devoted to reducing harmful impacts on the planet via responsible care for clothing.
In honor of Earth Day (April 22), the brand enlisted models Sam Rollinson and Charlotte Wiggins to star in a 6-part series of Clevercare videos inspired by retro British news bulletins, each highlighting a simple step you can take to love both your clothes and the planet. With laundry accounting for 25% of the carbon footprint of clothing, thoughtful care can not only extend the lifespan of clothes, but also help the planet.
We’re excited to exclusively debut the second video in the series, which also stars the iconic Falabella bag. Watch the short film below.