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Spring 2013: Simoko Tells It Like It Is

Last night Tomoko and I joined forces to unfurl the best, the most exclusive and the niftiest items from Spring 2013—yes! in-store right now!—for the delectation of our favorite online journalists.

We clustered the product into three major themes: Neo-Modern, Desk to Dinner and Malibu Nation.

The big hits of the evening were the Hedi Slimane for Saint Laurent little black dress, the Dries Van Noten neo-grunge lounging pyjamas and our Malibu-friendly collection of exclusive decorated denim from various designers.

I was fortunate to be sandwiched between Christina Anderson of AOL + Huff Po and Leah Chernikoff of Fashionista. Right opposite us was the now legendary and notorious Megan Gustashaw of Glamour.com. She brought the evening to a screeching and dramatic crescendo when she beat out the other blogging beauties to win an exquisite Céline red tote.

Love,
Ambassador Doonan

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