Pictured: Chantecaille le camouflage stylo

This isn’t your mother’s lipstick. Zelens lip enhancer pumps up the natural color of your pout while nourishing it with a blend of protective antioxidants. It’s just one of our 10 favorite top-class cosmetics that use transformative micro-technology, revolutionary fool-the-eye ingredients, and functional applications that make them a lot more clever than they might seem at first blush. Read on for The Window’s ‘smart beauty’ picks, guaranteed to take your daily routine to a new level of brilliance.

1

ZELENS
Lip Enhancer Light Pink

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ZELENS Lip Enhancer Light Pink

It’s a matter of efficiency. Why create something new when you can work with what you’ve got? Zelens lip enhancer plumps, moisturizes, and defines your natural lips, while simultaneously protecting your pout from the environment.

2

BOBBI BROWN
CC Cream SPF 35 – Pale Nude

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BOBBI BROWN CC Cream SPF 35 – Pale Nude

This methodical CC cream takes a three-step approach to radiance. Its engineered ingredients include color-correcting pigments, light diffusers, and brightening botanicals.

3

ARMANI Eye Tint

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ARMANI Eye Tint

Not your average eyeliner, Armani’s 21st-century take goes on like a liquid and then transforms to solid. This genius phase transition lends the perfect smudge-proof line while bringing back warm fuzzy feelings of high school chem class.

4

CHANTECAILLE
Le Camouflage Stylo

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CHANTECAILLE Le Camouflage Stylo

Luckily, you don’t have to understand how this concealer‘s “tetra-peptides inhibit the glycation process and reduce capillary permeability,” or how its “oligopolymers boost hyaluronic acid, laminin, and elastin production.” You just have to know that it works.

5

CLAUDIO RIAZ
Wet & Dry Instant Face Brush

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CLAUDIO RIAZ Wet & Dry Instant Face Brush

The brightest ones among us are pros at tackling two functions at one time. This multi-tasking makeup brush does double-duty depending on how you use it: dry for a light application or wet for a sun-kissed glow.

6

CLÉ DE PEAU BEAUTÉ
Luminizing Face Enhancer

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CLÉ DE PEAU BEAUTÉ Luminizing Face Enhancer

Don’t judge this blush by its color. The powder’s unexpected tones—we think of them as hidden talents, of sorts—contain their own little galaxy of light-diffusing technology, leaving contours defined and skin illuminated.

7

3LAB
Aqua BB SPF 40

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3LAB Aqua BB SPF 40

Cell-regeneration: Need we say more? 3LAB’s Aqua BB color corrects as its unique formula provides long-lasting hydration and rejuvenation, drawing upon science to make old skin new once again.

8

BY TERRY
Cover-Expert Perfecting Fluid Foundation

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BY TERRY Cover-Expert Perfecting Fluid Foundation

This foundation‘s patented Mimetic camouflage technology adjusts and adapts to each individual skin tone, eliminating imperfections and revealing a flawless complexion.

9

GIVENCHY BEAUTY
Le Gloss Revelateur Magic Lip Gloss

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GIVENCHY BEAUTY Le Gloss Revelateur Magic Lip Gloss

This emotionally intuitive gloss shades your kissers a few notches darker than your original shade, with customized results that vary depending on the wearer.

10

ESCENTRIC MOLECULES
Molecule

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ESCENTRIC MOLECULES Molecule 01 Refill

Forego scent for science. Molecule‘s lone ingredient is the ‘Iso-E-Super,’ which reacts according to each person’s chemistry and earns an A+ in the subject of pheromonal effects.

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