Shop The Runway: Prabal Gurung for ICB

Q. What do you get when you take one very talented designer, add an innovative Japanese label and flaunt the result at a fashion show curiously free of crowds, delays and stiletto injuries?

A. The very first online runway show, of course, featuring Prabal Gurung‘s debut collection for ICB.

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When asked about the decision to show his first collection for ICB online rather than at a Fashion Week spectacle, Prabal told us: “I recognize the impact that digital media is having on our industry and am always looking for new ways to use it. The girl I design this collection for gets a lot of her fashion inspiration from blogs and websites and shops online so it was a logical choice to show on a digital platform.” Here at Barneys New York, the consensus on both the show and the collection were the same: high on style yet refreshingly low-key.

Below, watch the show from the same front-row seats (read: wherever you’re sitting right now) that all the editors, stylists and other fashion notables sat in, then shop the exclusive collection at