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Shear Genius: Get to Know Valery Joseph

When it comes to an instant confidence boost, there’s really nothing a great pair of shoes, a swipe of red lipstick and a blowout can’t get you through. We’re pretty pleased with our shoe floor, and our new cosmetics floor is seriously great, but Barneys New York could never help you in the hair department—until now.

Enter B3 Barneys Blow Bar by Valery Joseph, a Barneys New York outpost of the beloved Upper East Side salon. Valery Joseph, who (fun fact!) used to cut hair in the Israeli army, knows his way around a head of hair, and we’re beyond proud to have this master at the helm. Now open, B3 offers blowouts, haircuts, extensions, updos and more—and it’s open at 8 a.m., making the start to your day that much more gorgeous. You can make your appointments now at 212.833.2600—and we’ll see you there.

We dropped in on Joseph at work and got an up-close look at his handiwork (spoiler alert: he makes hair look good). Check out the video below!

SHOP ALL BEAUTY

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