Today’s the day! (This is almost as good as Christmas morning.) Barneys New York is pleased to unveil A New York Holiday, a limited edition collection designed in collaboration with Shawn ‘JAY Z’ Carter.
For all those itching to get their holiday shopping started, this one’s for you: the New York Holiday collection is available now in the BNY SCC Gallery, an in-store space that will offer the pieces masterminded by Shawn ‘JAY Z’ Carter and the likes of Balenciaga, Balmain, Lanvin, and more. The BNY SCC Gallery is a masterpiece in itself; conceived by renowned French visual artist Joanie Lemercier under the direction of Mr. Carter and Barneys New York Creative Director Dennis Freedman, the interior of the space will be projected with an original film for a 360-degree experience. The multi-dimensional film, shot over three months in Brooklyn and Manhattan, portrays spectacular visuals that take visitors through a journey from New York’s underground through the city and beyond.
Not in NYC to shop? The entire Shawn ‘JAY Z’ Carter collection is also available online—although we’d say the BNY SCC Gallery is worth the trip.
And in the spirit of the holiday season, Barneys New York is proud to donate 100% of sales from the collection to the Shawn Carter Foundation, a New York-based charity which awards post-secondary scholarships to students facing socio-economic hardships. Additionally, to celebrate the launch today, Barneys New York will donate 10% of all sales from flagship stores and Barneys.com to the Shawn Carter Foundation. Now if that doesn’t get you in the mood for the holidays, we’re not sure what will…
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THE EXCLUSIVE SHAWN ‘JAY Z’ CARTER COLLECTION