Today's Top Stories

September Essentials: The New Names To Know

This month, the Fashion Office seeks out the newest emerging design talents while still keeping an eye on the evolution of established favorites.

Ambush, Giada Forte, Masscob, Shihara—if these names are new to you, they’ll soon sound as familiar as old friends. The Fashion Office is always in pursuit of new comrades for your wardrobe’s longtime residents, and this season our hunt landed us on newcomers like Verbal and Yoon, the design duo behind Ambush, and Margo and Jacobo, the husband and wife team behind Masscob.

With September here—a.k.a Fashion Month—we’re even more inclined to expand our closets, and these fresh names and launches are sure to be making appearances on street style stars and editors all month long, from New York to Paris. From embroidered denim to easy, bohemian lines, there’s plenty of new talent to discover and shop now. Skip the small talk and head straight to to meet your new designer best friends.

What beats a new launch? A re-launch. We love Maison Mayle’s comeback story.
Design nuances like embroidered feathers grace these jeans from Sandrine Rose.
They started with a jewelry collection, but now Verbal and Yoon, the masters behind Ambush, have brought that sense of artistry to their new ready-to-wear collection.
Fontana, one of our favorite heritage brands, launched a brand new shape this season—the ‘’Busy Day”—in colors that are just as fresh.
Shihara’s 3D earrings sure do stand out—literally. Update your look by wearing a mismatched pair.
This scent is sultry, sweet, and has just the right amount of spice.
Masscob draws inspiration from a beach town on coastal Madrid, which shows in the vibrant hue of this blouse and their other tasseled pieces.
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