Ambush, Giada Forte, Masscob, Shihara—if these names are new to you, they’ll soon sound as familiar as old friends. The Fashion Office is always in pursuit of new comrades for your wardrobe’s longtime residents, and this season our hunt landed us on newcomers like Verbal and Yoon, the design duo behind Ambush, and Margo and Jacobo, the husband and wife team behind Masscob.
With September here—a.k.a Fashion Month—we’re even more inclined to expand our closets, and these fresh names and launches are sure to be making appearances on street style stars and editors all month long, from New York to Paris. From embroidered denim to easy, bohemian lines, there’s plenty of new talent to discover and shop now. Skip the small talk and head straight to Barneys.com to meet your new designer best friends.