Russell Westbrook founded his charity in 2012 with the simple mission of empowering children to ask, “Why not?” Along with his brother, Westbrook was raised to ask this important question every time he was told he couldn’t do something. He strives to encourage children around the country to have the same sense of opportunity that he did. Through the Russell Westbrook Why Not? Foundation, he’s been able to create a variety of initiatives including building Russell’s Reading Rooms in elementary schools in Oklahoma City and L.A., partnering with Scholastic to bring book fairs to schools, and hosting events for homeless kids.

“I am so blessed to be in the position that I am, so I feel it is my job to give back,” Westbrook tells The Window. “I work hard with my foundation to help kids that are less fortunate and support them in their education.”

We’re so inspired by his mission, that we partnered with the Why Not? Foundation for our holiday season #LovePeaceJoyProject social charity initiative. Click through to learn how you can participate.

In support of the Why Not? Foundation’s literacy initiative with Russell’s Reading Room, Russell Westbrook hosts a book fair and speaks to children earlier this year at Edwards Elementary in Oklahoma City, Oklahoma.

The foundation gives away a KIA car that Russell Westbrook won for being voted MVP of the 2015 NBA All Star Game at the Sunbeam Family Services in Oklahoma City.

Hosting the 5th Annual Thanksgiving Dinner on November 15, 2016, at the Boys and Girls Club in Oklahoma City, where over 950 meals were served.

Hosting a Thanksgiving Dinner event in his hometown of L.A. last month.