Spring is all about new life, so what better time to announce the latest from our digital team: the new Barneys New York iPad app.
The highly visual layout makes browsing and buying a breeze. And good news for fans of The Window: our exclusive interviews (hello, MK and A!), designer videos, influencer picks (Elisabeth Moss, anyone?) and trend stories are also front and center.
“From the app’s daily shoppable features, videos and interviews to the ability to schedule in-store personal shopping appointments, this app sets a new standard for omnichannel luxury on the iPad,” says Executive Vice President of Digital, Matthew Woolsey. “We’re very excited to give our customers this kind of content, access and inspiration as part of a tool that connects their online and in-store engagement.”
Yes, you read that right: You can now schedule consults with Barneys’ personal shoppers without picking up the phone. We also love that keeping track of your wardrobe wishes is easier than ever with the ‘Favorite’ and ‘My List’ features. (An organized shopper is a successful shopper, right?)
To further spell out how intuitive the whole experience is, we called on some familiar faces within our office—as well as the talented Ms. Jennifer Fisher—to demonstrate in the short video below.