In 2006, Beyoncé sang the following lyrics to her then-boyfriend and now-husband Jay-Z in a song on which they collaborated:
Partner let me upgrade you
Flip a new page
Introduce you to some new things
And upgrade you
What type of new things you ask? Besides “dimples in ya necktie” and “six-star pent suites,” we couldn’t help but notice her mention “diamond-cream facials.”
We did some digging, and it turns out that Beyoncé’s go-to beauty product is Diamond Life Infusion, part of the Diamond Collection created by Spanish skincare company Natura Bissé. “I put this on every morning and every night,” she told InStyle magazine.
Coincidence? We think not.
Clearly, this would have to be one remarkable moisturizer to earn an album shout-out from the one and only Ms. Knowles, so we reached out to Natura Bissé’s Patricia Fisas to find out more.
“It was a challenge for me to create a product that would provide an exceptional rejuvenating effect, with an astonishing before and an after,” she admitted. But she succeeded. “With Diamond Life Infusion we have begun a new era in scientific cosmetics,” she says of Beyoncé’s product of choice. Fisas adds: “From now on, the new luxury is measured by the appearance of your skin.”
Ready to get luxe? Find out more about Natura Bissé’s Diamond Life Infusion in our interview with Fisas below.
The Window: What distinguishes the Diamond Collection from other skincare regimens?
Patricia Fisas: It is a new beauty concept created as a global anti-aging treatment for the most demanding skin.
And how does Diamond Life Infusion work?
Diamond Life Infusion provides great self-renewing and self-regenerating power: It reduces the excessive thickness of the superficial layers of the skin; exceptionally diminishes fine lines and wrinkles; corrects extremely dry skin from the inside out, effectively preventing flaky and rough skin; restores an even skin tone by preventing the formation of dark spots; offers an intensive lifting and firming effect that restores the youthful lift to the facial contour; stimulates the formation of Collagen I and Hyaluronic acid, visibly enhancing its elasticity; and repairs the skin after surgery procedures due to its intensive regenerating properties.
This potent serum is formulated with an inordinately high concentration of 16 rejuvenating ingredients, among them a revolutionary and recently discovered magnetic active ingredient. This natural magnetite, a true breakthrough in the world of cosmetic formulations, provides a powerful retinoid-like effect by stimulating the cellular renewal process, improving skin tone and texture and restoring luminosity without the side effects that these compounds may cause.
How long, typically, until you see results?
It provides an unprecedented level of rejuvenation—it achieves amazing effects on the skin in only 7 days.
At what age should women begin an anti-aging regimen?
Specifying an age is somewhat complicated, as this will depend on many factors: the amount of sun exposure, the genetics of each woman, etc. However, 30 could be considered an appropriate age to begin an anti-aging regimen. From that age the skin aging process is accelerated and for this reason it is recommended to start to slow it down. Thirty is ideal to prevent premature skin aging and at the same time, to start to treat the initial signs of aging.
This does not mean that women should not care for their skin before age 30, since youthful skin also needs to be cleansed and moisturized. In fact, there are specific treatments to satisfy the needs of young skin. Taking care of your skin from an early age results in healthy, beautiful skin. The secret is to know what treatment is suitable at every stage of your life.
What is the best piece of skincare or beauty advice you have ever received?
The key to having beautiful skin is using sunscreen throughout the year and following a good cleansing routine. I’ve also learned that in skincare there is no better treatment than consistency. For this reason I follow a daily routine of hydration, nutrition and protection with any one of Natura Bissé’s products, depending on the time of year.