Last year, Montreal-based Nannette de Gaspé Beaubien introduced the world to her groundbreaking line of dry masks. Using a revolutionary cosmetic technology developed by Biomod Concepts, Nannette de Gaspé masks, which include options for the face, mouth, eyes, and hands, hydrate the skin while reducing signs of aging without using a drop of water. Formerly from the world of corporate finance, de Gaspé Beaubien knew she was onto something when a friend introduced her to Karine Théberge, Biomod’s CEO.
“When I discovered this technology, I was blown away,” de Gaspé Beaubien says. “This system improves the efficiency of any ingredient—it’s so powerful!” Biomod’s technology dry prints the formulation onto the brand’s own singular sheet masks and is able to deliver active ingredients quickly to multiple layers of the epidermis. “A wet mask makes you feel really hydrated immediately because of water and fillers, but the active ingredients don’t really penetrate the surface. Our product goes so deep in its pure form, and it gives unbelievable results.”
De Gaspé Beaubien built her business from her home, which was designed by Charles Platt, the architect of the Freer Gallery of Art at the Smithsonian and a renowned proponent of Italian Renaissance style. The villa features frescoed ceilings, marbled walls, and an impressive collection of art de Gaspé Beaubien and her husband have collected through extensive international travels. Now, with such rapid growth, she’s moved her namesake company into a proper office.
Part of the exciting new growth comes from this season’s unveiling: The Uplift Revealed.TM The two-part collection, which uses the same luxurious, dry-printed textile technology as her original masks but includes new ingredients—such as hyaluronic acid and marine collagen—offers volume, lift, and bounce to both the bust and the behind. The end result is skin that’s more supple and full in a much shorter amount of time than with anything else on the market.
Offering her customers efficiency is an indulgence de Gaspé Beaubien truly values. “I’m a modern woman with many responsibilities,” she says. “I wake up at 5:20 in the morning, then go to the gym, go to work, and attend evening functions, plus I have two children. With all these responsibilities, I don’t have a lot of time, so to be able to wear one of these masks while I’m blow-drying my hair in the morning or answering emails—that’s a luxury.”