Look Good, Do Good: Monique Péan’s Mother’s Day Philosophy

In case you didn’t catch it in The Wall Street Journal this weekend, designer Monique Péan is going above and beyond this Mother’s Day.

For every piece of her jewelry sold at Barneys New York through Mother’s Day (May 13th), she will plant 100 trees in the Philippines with Trees for the Future, a non-profit organization working to combat deforestation.

That bears repeating: For every one piece sold, she’ll plant 100 trees. Those trees will help contribute food, clean air, fertilizer, biodiversity and commerce. That sounds like the definition of a win-win situation to us.

But we would expect nothing less from Monique, who is already known for her eco-friendly designs and staunch support of environmental issues. As Tom Kalenderian, Barneys merchandise manager and EVP, put it, “Wearing a piece from Monique is an icon of her kindness to our environment, and serves as a reminder that if we all do something small, collectively we can accomplish a lot.”

For the next few days, that statement will ring particularly true.