For every piece of her jewelry sold at Barneys New York through Mother’s Day (May 13th), she will plant 100 trees in the Philippines with Trees for the Future, a non-profit organization working to combat deforestation.
That bears repeating: For every one piece sold, she’ll plant 100 trees. Those trees will help contribute food, clean air, fertilizer, biodiversity and commerce. That sounds like the definition of a win-win situation to us.
But we would expect nothing less from Monique, who is already known for her eco-friendly designs and staunch support of environmental issues. As Tom Kalenderian, Barneys merchandise manager and EVP, put it, “Wearing a piece from Monique is an icon of her kindness to our environment, and serves as a reminder that if we all do something small, collectively we can accomplish a lot.”
For the next few days, that statement will ring particularly true.