“I came to Manhattan the same day I graduated from high school,” Chloë Sevigny once told Vogue. “I was wearing a gray silk Martin Margiela chinoiserie blouse that I had tied together with a piece of box hedge, and cork platforms under my cap and gown, and I went straight from the ceremony to a concert of Sonic Youth and the Breeders.”
Is there any better evidence that Maison Martin Margiela is what the cool kids wear?
Margiela emerged from Antwerp in the 80s alongside fellow avant-garde designers Ann Demeulemeester and Dries Van Noten. From the time he founded his line in 1989, Margiela’s deconstructed designs were highly conceptual—one collection included jewelry made out of ice cubes—and highly coveted.
Now of course there is a time and a place for a Mongolian goat hair bolero (I mean really, how fabulous?), but it is not that piece you grab from your closet six days in a row. No, for those everyday staples you turn to MM6, the line often referred to as Maison Martin Margiela’s younger sister.
MM6 was founded just last year, but it was quickly adopted by a new generation of Margiela fans. The pieces are urban, multifunctional and exude off-hand cool (Oh this old thing?). They’re basics without being boring; they are the foundation of a modern wardrobe.
In its review of the MM6 Spring 2013 collection, Style.com wrote: “Maison Martin Margiela is very much a Parisian brand, but its younger sister, MM6, is a New York label at heart.” As New Yorkers ourselves, we can attest that this season’s chambray separates, graphic prints, perforated footwear and flashes of neon feel right at home in the West Village, Williamsburg and all points in between.