It’s the time of year when the work, social, and family commitments hit in full force, requiring a myriad of event-appropriate looks. Who better to turn to for inspiration than a woman possessing the effortless polish of Paris and the inherent cool of Brooklyn: Maud Heline. And because hair can be as transformative as the perfect top or shoes, we paired her with our very own in-house hair stylist Valery Joseph, who owns several namesake salons, as well as B3 Barneys Blow Bar By Valery Joseph, located in Barneys Madison Avenue.
Maud grew up in Paris, where she studied at the iconic l’Ecole de la Chambre Syndicale de la Couture Parisienne (alumni include Yves Saint Laurent and Jean Paul Gaultier) before cutting her chops at Isabel Marant and Balmain. After moving to Brooklyn a few years ago, she decided the time was right to launch her namesake line in 2014. “While I was working for other companies, I always had an atelier in my apartment and would make stuff for myself or wedding dresses for friends,” she tells The Window. “The energy of New York, Brooklyn, getting married, and becoming a mother was what really gave me the strength and confidence to start creating something for myself.”
Maud Heline built her brand around the concept of classic poplin shirting in modern silhouettes with subtle-yet-intricate details like graphic trims. “I really wanted to create the shirts in crisp white. I think it had to do with this idea of purity, which I felt after having my daughter Charlotte. I was feeling peaceful, strong, and embracing the ‘less is more’ concept,” she explains. While her debut collection was all white, she’s introduced navy and sand for Resort ’16.
Maud works from a sunny, industrial space in Brooklyn’s Gowanus neighborhood and lives nearby with her husband Carl and daughter Charlotte. Having just chopped her blonde hair into a sleek long bob (she was inspired by Margot in The Royal Tanenbaums), she was excited for the opportunity to let Valery Joseph style her. Taking inspiration from Maud’s lifestyle and personal style, Valery created three distinct looks, which he explains how to recreate at home.
1. Showroom Appointments
The look: Polished waves for a morning of meeting editors and industry influencers.
How to get it: “For this style, the foundation of the hair is key, which is why I love to use mousse. It’s especially great for waves and more creative styles—it creates memory, so when you blow dry after using it, there’s more body and texture. I use a three-quarter curling iron on low heat and I don’t hold it for too long. Once the curl is created, I pin it so that as it cools, it retains the shape. Since the mousse creates memory, we can easily brush out the waves to softly open the curls without losing them.” – Valery Joseph
Key product: LONG BY VALERY JOSEPH Plump Thickening Mousse
“I loved this look. I tried to recreate it this past Saturday night, but was missing the mousse, so I need to get some! I felt very feminine and a bit like a modern Farrah Fawcett.” – Maud Heline
“I got this beautiful mannequin while I was studying at l’Ecole de la Chambre Syndicale de la Couture Parisienne. I’ve carried it with me to every single apartment that I’ve lived in and have used it to create a little atelier wherever I am.” – Maud Heline
“By being in Brooklyn, I feel like I’m cooking something in my kitchen, and nobody can see because I’m hidden away. Once my recipe is finally finished, it’s the right time for me to come to Manhattan and show the work.” – Maud Heline
2. Weekend Warrior
The look: A half-up bun for a day spent zipping around the neighborhood, running errands and meeting with friends and clients.
How to get it: “This look is easy to achieve and is great for ‘the next day,’ as the preparation of the previous style is the perfect starting point. I section the hair from mid eyebrow to the crown of the hair, and create a little half-ponytail. Then, wrap the hair around the ponytail and secure with a bobby pin. I leave the hairline kind of loose with so the look isn’t too tight—it’s about looking just a little undone. I finish off with dry shampoo to maintain the texture, while offering a free and soft feel.” – Valery Joseph
Key product: LONG BY VALERY JOSEPH Refresh Dry Shampoo
“I had never worn my hair like this, and I just loved it. I felt very strong and there was a samurai touch that I really liked, especially because the shirt that I was wearing was inspired by a Japanese artist.” – Maud Heline
“During the week and weekend, my style is consistent. To work, I wear pants—jeans or trousers—and spend tons of time running around between appointments and chasing my daughter, so flats are a must.” – Maud Heline
3. Candlelit Cocktails
The look: Sleek and strait hair to meet friends for cocktails and a festive dinner at beloved neighborhood spot Frankies.
How to get it: “A nice shine is key to this look, which is why I use The Cure strengthening serum to seal split ends creating maximum softness. Oil also gives a nice shine that the camera loves. With this style, people often spend a lot of time putting hair behind their ears. We created a trick: take hair starting around the top of the ear and back to the crown. Section off the hair above to keep it out of the way, and create a ponytail with the pieces from the side—tiny as not to create any bulk. This guarantees hair is always neat and never in your face. Finish off with hairspray.” -Valery Joseph
The key product: LONG BY VALERY JOSEPH Cure Hair Strengthening Split End Serum
“This was such a chic look! It felt so soft and silky. I really liked the trick Valery taught me about tucking the hair back so it isn’t constantly in your eyes. I also loved the part in the middle and the symmetry.” – Maud Heline
“While day-to-day I am more of a tomboy and tailored, my look for going out is totally different. I gravitate toward ‘20s-inspired pieces—romantic, feminine, airy. I’m not afraid to experiment with makeup and accessories—or my hair!” – Maud Heline