With her inherently great taste, natural beauty, and open nature—Mari Giudicelli is one of those authentic It girls whose lack of pretension only adds to her allure. It was certainly those elusive qualities that got her scouted on the streets of New York a few years ago, and she began modeling while studying accessory design at FIT.
By the time she had graduated, her streamlined style and artistic eye had already garnered her a solid Instagram following, and she was considered a muse by many a fashion brand. “I learned a lot from modeling and got very interested in the hands-on, real, and not-so-glamorous side of the fashion industry,” she explains, adding that she always juggled modeling with school and internships, all of which gave her a well-rounded experience in the industry.
“From a very young age, I knew I was a maker,” she tells us. Before moving to New York seven years ago, she studied graphic design and garment construction. “I discovered that I loved working with leather—especially the sculptural aspect of it.” After graduating, she decided she that had the experience, drive, and well-developed aesthetic that she needed to launch her own line.
“I’m all about practicality, and having a holistic wardrobe is part of my lifestyle,” she explains of her style ethos. “I design shoes that are elegant, timeless, and that will last you a long time. They can take you from a quick run to the market to a black tie event.” She was especially tickled when The New York Times described her collection as “pieces you might imagine Ingrid Bergman would wear if she were alive today.”
The shoes are entirely made in her home country of Brazil and combine classic silhouettes—like mules and loafers—with luxe suede, satin, and leather uppers. “In terms of materials, I really like sourcing from Brazil, as close to the factory as I can. I think sourcing from around the world can leave a heavy environmental footprint, so I try to source locally.” The shoes all feature wooden heels that are sustainably developed by Brazilian woodworkers.
Giudicelli travels back and forth between New York and Brazil all the time, and both destinations influence her creative process. “I really appreciate the natural resources and more laid-back lifestyle of my home country. My connection to nature is something I’ll never lose,” she says. “Meanwhile, living in New York has taught me a lot about personal style and professionalism. The balance of both works well for me.”
A quick scroll of her Instagram reveals that her scope of influence goes well beyond New York and Brazil. Her well-documented travels include places like Los Angeles, Paris, and Japan, where she designed the Resort ‘18 collection. “I get a lot of references for colors and textures when I travel,” she explains. “I don’t have set rules or follow traditional processes. I sketch the most when I’m out of the studio, so I end up with all these scraps of paper and napkins with drawings on them that I later pass to the computer to make spec sheets.”
Whether posting an architectural image on her Instagram or shooting a lookbook, Giudicelli’s irreverence and strong eye—not to mention her warm nature—set her apart from the pack. “I believe in sharing a positive attitude and simple things in life—things that are available for everyone to achieve. I like sharing things that catch my eyes, like exhibitions and art, not just selfies.”