Marcel Proust once wrote, “The smell and taste of things remain poised a long time, like souls…bearing resiliently, on tiny and almost impalpable drops of their essence, the immense edifice of memory.” Or, reworded in today’s dialect: #smellslikememories.
So reads the hashtag accompanying an online photographic gallery of olfactory experiences all thanks to Maison Martin Margiela’s ‘Replica’ perfume collection. Each scent in the group is artistically engineered to inspire poetic fragrant remembrances of time and place, and the two newest additions to the catalogue—both exclusive to Barneys—are no exception. At The Barber’s—evocative of Madrid, 1992—recalls a father’s morning ritual, with notes of lavender and white musk. Tea Escape—reminiscent of Tokyo in 2008—conjures a sanctuary of respite from the bustling metropolis, and includes hints of green ten, pink peppercorn, puffed rice, and jasmine.
Discover the collection in the video above, then spritz one of these gateway scents on today—to relive yesterday.