This season at Barneys, we’re feeling the love. And the peace and the joy. That’s because our holiday windows this year are dedicated to those three guiding values: Love, Peace, Joy. And while we can’t wait to share the windows themselves with you after they unveil later this week, you don’t have to wait to get in on the action by participating in an exciting and rewarding social movement, the #LovePeaceJoyProject.
Earlier this year, we celebrated the launch of our own charitable giving arm, the Barneys New York Foundation, which allows us to make the most of our efforts to support education, the arts, and human rights by harnessing the power of our communities. For the holidays, we’re focusing these goals on two very worthy organizations: Amy Schumer and Leesa Evans’ STYLEFUND and the Russell Westbrook Why Not? Foundation. STYLEFUND is aimed at cultivating women’s personal wellbeing by guiding them in finding their own individual style to create true confidence, while the Russell Westbrook Why Not? Foundation reaches into the lives of children, inspiring them to ask “Why not?” and teaching them to never give up.
Both great causes, but what can you do to help? From today through January 3, 2017, we invite you help us spread Love, Peace, and Joy to these amazing organizations by following three easy steps:
Take a photo of yourself expressing love, peace, or joy.
LOVE = Form a heart with your thumbs and forefingers
PEACE = Hold up a peace sign (or two!)
JOY = Jump with joy
Post your photo with us on Instagram, Twitter, and Facebook using the hashtag #LovePeaceJoyProject and tagging @barneysny.
3. SPREAD THE LOVE PEACE JOY
Tag someone who brings you love, peace, and joy to encourage them to take part as well.
It’s as simple as that. And the best part? For every post, the Barneys New York Foundation will donate $5 to the #LovePeaceJoyProject, with 100% of the proceeds benefiting STYLEFUND and the Russell Westbrook Why Not? Foundation. So get snapping, start sharing, and help Barneys spread the Love, Peace, and Joy this holiday season.