In celebration of the Lilly e Violetta collection, notable fashion correspondent Alina Cho hosted a private lunch and trunk show at our Madison Avenue store this week. With the brand’s mixed assortment of colors on display, it was easy to see how the fur brand has garnered buzz amongst editors worldwide.

Charlotte Blechman, Nina Garcia, Shirin von Wulffen
Charlotte Blechman, Nina Garcia, Shirin von Wulffen shop the collection before lunch.

For Cho, after discovering Lilly e Violetta designs, the brand’s style was simply relatable. “People think about furs differently today,” she said. “We’ve previously thought of them as being worn by our grandmothers or mothers to events like an opera, but today we want to wear them with a ball gown and then with jeans too. Plus, the collection comes in such beautiful, fun colors!” Those vibrant colors, ranging from bright fuchsias to pastels, take the collection to the next level.

Olivia Chantecaille and Alina Cho
Guest Olivia Chantecaille with host Alina Cho.

Lilly e Violetta‘s modern sensibility paired with quality craftsmanships, has gained interest from celebrities too, including Madonna, Jennifer Lopez, and Kendall Jenner, who have all worn the collection. The fur is soft, and light to the touch, as it’s crafted by skilled Italian artisans.

Lilly e Violetta‘s ethos is about offering fun, fresh, and wearable fur, to real women who are juggling work, a family, and a busy social schedule. The designer notes that one versatile piece in particular is the elegant Sara coat, which is available at Barneys New York in a variety of exclusive colors. These luxury toppers can easily go from day to night after a quick outfit swap to balance casual and formal elements.

Christine Mack tries on a fox-fur scarf in a rose hue.

The inspiration for the latest collection came from street style and from the desire for women to embrace fur in everyday wear. The line now offers luxe fur-trimmed cashmere coats and scarfs, blending touches of soft mink and fox in a new way. The expertly-crafted lightweight design, assures that the coats aren’t too overpowering—offering a true ease of wear. The Lilly e Violetta line strives to create versatile pieces a feeling of confidence on any occasion.

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Photo: Courtesy of Lilly e Violetta

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