Ksubi is as synonymous with Australian lifestyle as Bondi Beach—in fact, that’s exactly where the label was born more than a decade ago. Since its conception, the brand has always embraced an unfussy aesthetic that’s more about capturing an irreverent spirit than following trends. “Ksubi has an almost mythical reputation and is very much a cult brand. It’s definitely built on denim, but has never been limited by tradition in its thinking, which is really exciting to me,” explains Ksubi’s Design Director, Therese Rawsthorne. “I love the unpredictable creativity that’s such a big part of its DNA.”
Rawsthorne joined Ksubi in 2016 and works closely with a team of creatives on finding ways to constantly evolve the brand. “As a team, we are really inspired by countercultural movements, art, and the amazing personal style of some of the special talent within the team. Denim as a material is a never-ending well of inspiration, and it’s constantly ripe for reinvention.”
The Spring ’18 styles feature nuanced takes on classics very much bearing the Ksubi stamp. The straight leg reigns supreme, with both the Slim Pin, Rawsthorne’s personal go-to featuring a flattering high waist and slim fit, and the Chlo Wasted, which has a slightly wider ankle and higher waist. The Rap Skirt and Cut + Slice dress are super-playful silhouettes that are great for layering between seasons.
One thing’s certain: The Ksubi girl has always been a bit of a renegade in putting her own twist on her denim. “When Ksubi was founded, it was really championed by It girls like Erin Wasson and Bambi [Northwood-Blyth],” says Rawsthorne. “The girls wearing it today still have that same cool attitude.”